ESOMAR Directory of Research

MASMI-BY established in 2003, is part of MASMI Research Group, which specialises in ad hoc consumer and B2B research across the whole of Europe, Central Asia, the Caucasus and the Middle East.

We are staffed with a youthful, client centric & highly talented team of researchers, led by seasoned consultants with extensive industry & category experience, coupled with an in-depth knowledge & appreciation of the local market & surrounding regions. We have particular expertise in the areas of FMCG, financial and telecommunications research.

MASMI-BY provides intelligent, creative solutions & decision support. We deliver sound business advice & actionable insights so that you can make the most of your research investment.

Our capabilities span a suite of advanced quantitative research solutions and analytical tools, and the latest thinking in delivering insightful qualitative research. MASMI also offers leading-edge online expertise and the latest technology platforms for community panels and web-listening through our affiliation with DigitalMR, a digital market research and web listening specialist agency.

This holistic competence and approach to client problem solving results in insights and guidance which goes beyond the delivery of conventional research.


Fresh thinking. Clear advice.

 

Commercial affiliations

MASMI Research Group;DigitalMR

= Specialisation

Scope of business:

Scope of business:

Market Sectors:	Research Solutions:	Research services:
Financial Services Food Public Sector / Government Telecommunications Tobacco / Cigarettes Advertising / Public Relations Automotive Beverages Catering / Hospitality Confectionery Consultancy Cosmetics / Hygiene Durables / Electrical Goods Detergents Energy / Utilities Fragrance Industry Healthcare / Pharmaceutical IT / Software / Hardware Media / Entertainment Petrol / Oil / Gas Retail / Wholesale Travel / Tourism / Sport / Leisure	Brand Research Concept Testing Customer Satisfaction Studies Product Testing Segmentation Research Advertising Research Audience Research Business-to-business Children / Youth's Research Consumer Research Data mining Employee Research Ethnographic Research Image Studies International Studies Media Testing New Product Development Opinion Polling Packaging / Design Panels Pricing Studies Projective Techniques Semiotic and Cultural Analysis Statistic Analysis Syndicated Research Tracking Studies Usage & Attitude Studies Web Panel	Desk Research Quantitative PAPI CAPI CATI Mail Online Mystery shoppers Qualitative Focus groups in-depth interviews Recruiting Online focus groups