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Labbrand Consulting Co., Ltd.

M50 Creative Industries Park
Unit 202 - Building 7, 50 Moganshan Road
200060 Shanghai
China PR of
Phone: +86-21-6298.2606
Fax: +86-21-6298.0775
E-mail: info@labbrand.com
Web: www.labbrand.com
   Postal Address:
M50 Creative Industries Park
Building 7- Unit 202
50 Moganshan Road
200060 Shanghai
China  
Key people Mr. Vladimir Djurovic
Mrs. Amanda Liu
Mr. Markus Scherer
Mrs. Denise Sabet
ESOMAR Member Mr. Vladimir Djurovic
  
Qualitative Agency/Consultant
Founded in: 2005
Employees: 25
Interviewers: 8
Turnover: USD 800.000
Based in Shanghai, Labbrand is an innovative agency that blends branding with market research. Labbrand utilizes focus groups, semiotics, surveys, in-depth interviews, video ethnography, and other comprehensive research methodologies to provide original and insightful solutions for our clients.
In addition, Labbrand has developed reliable techniques to overcome recruitment challenges, especially in China.

Services offered:
Market Research
- Qualitative/quantitative market research
- Focus groups
- Surveys

Trends and Prospective Reports
- Semiotics
- Trend books
- Prospective reports

Brand Strategy
- Brand platform
- Brand valuation

Brand Management
- Brand audit
- Brand implementation

Brand Naming
- Chinese brand naming
- International naming
- Corporate brands
- Product brands
- Service brands
- Linguistic checks



Research conducted in:
Regions:
Asia Pacific
   Countries:
Cambodia
China PR of
Hong Kong SAR
Indonesia
Malaysia
Singapore
Thailand
Vietnam
= SpecialisationScope of business:
Market Sectors:

Automotive
Cosmetics / Hygiene
Healthcare / Pharmaceutical
Retail / Wholesale
Textile / Fashion / Clothing

Advertising / Public Relations
Agriculture
Beverages
Catering / Hospitality
Charity / Non-profit
Chemicals
Confectionery
Consultancy
Durables / Electrical Goods
Detergents
Energy / Utilities
Financial Services
Fragrance Industry
Food
IT / Software / Hardware
Legal / Lawyers
Logistic / Mail / Transportation
Media / Entertainment
Petrol / Oil / Gas
Public Sector / Government
Telecommunications
Tobacco / Cigarettes
Toys / Games
Travel / Tourism / Sport / Leisure
   Research solutions:

Brand Research
Consumer Research
Concept Testing
Product Testing
Semiotic and Cultural Analysis

Advertising Research
Business-to-business
Children / Youth's Research
Customer Satisfaction Studies
Data mining
Demographic Research
Employee Research
Ethnographic Research
Image Studies
International Studies
New Product Development
Omnibus
Opinion Polling
Packaging / Design
Panels
Pricing Studies
Projective Techniques
Retail Audit
Scenario Planning
Segmentation Research
Senior Citizen / Mid-life
Statistic Analysis
Syndicated Research
Tracking Studies
Usage & Attitude Studies
Web Panel
   Research services:

Desk Research

Quantitative
CAPI
CATI
Mail
Online
Mystery shoppers

Qualitative
Focus groups
in-depth interviews
Recruiting