ESOMAR Directory of Research

Professional Associations

CCIFC

Based in China, Labbrand is an innovative agency that blends branding with market research. Labbrand utilizes focus groups, semiotics, surveys, in-depth interviews, video ethnography, and other comprehensive research methodologies to provide original and insightful solutions for our clients.In addition, Labbrand has developed reliable techniques to overcome recruitment challenges, especially in China.

Services offered:
Qualitative Market and Consumer Research
- Focus groups
- Individual interviews
- Projective techniques
Quantitative Market and Consumer Research
-Online surveys-CATI
Innovation Research
- Semiotics
- Co-creation techniques
- Workshops
Brand Strategy
- Brand platform development
- Brand valuation
Brand Management
- Brand audit
- Brand implementation research & assessment
Brand Name Creation and Testing
- Chinese brand naming
- International brand naming
- Corporate brands
- Product brands
- Service brands
- Legal and linguistic checks
- Consumer testing

= Specialisation

Scope of business:

Scope of business:

Market Sectors:	Research Solutions:	Research services:
Automotive Cosmetics / Hygiene Healthcare / Pharmaceutical Retail / Wholesale Textile / Fashion / Clothing Advertising / Public Relations Agriculture Beverages Catering / Hospitality Charity / Non-profit Chemicals Confectionery Consultancy Durables / Electrical Goods Detergents Energy / Utilities Financial Services Fragrance Industry Food IT / Software / Hardware Legal / Lawyers Logistic / Mail / Transportation Media / Entertainment Petrol / Oil / Gas Public Sector / Government Telecommunications Tobacco / Cigarettes Toys / Games Travel / Tourism / Sport / Leisure	Brand Research Consumer Research Concept Testing Product Testing Semiotic and Cultural Analysis Advertising Research Business-to-business Children / Youth's Research Customer Satisfaction Studies Data mining Demographic Research Employee Research Ethnographic Research Image Studies International Studies New Product Development Omnibus Opinion Polling Packaging / Design Panels Pricing Studies Projective Techniques Retail Audit Scenario Planning Segmentation Research Senior Citizen / Mid-life Statistic Analysis Syndicated Research Tracking Studies Usage & Attitude Studies Web Panel	Desk Research Quantitative CAPI CATI Mail Online Mystery shoppers Qualitative Focus groups in-depth interviews Recruiting