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We are experts in research into all aspects of innovation, branding, and market strategy, from consumer and market analysis to idea generation, concept development and concept testing, brand equity, brand positioning, customer satisfaction and communications. We also have an extensive practice in the measurement of actual service delivery.

For more than 20 years, we help our clients understand their consumers so that they can create and grow brands, and solve business problems.

 

Commercial affiliations

  Research International

Professional Associations   

  SIMAR


Research conducted in:

Research conducted in:
Regions: Countries:
  • Europe (Central/Eastern)
 
  • Czech Republic
  • Slovakia

Specialised in = Specialisation

Scope of business:

Scope of business:
Market Sectors: Research Solutions: Research services:
Advertising / Public Relations
Agriculture
Automotive
Apparel / Clothing
Beverages
Confectionery
Consumer Services
Cosmetics / Hygiene
Affluent
Mature / Seniors
Mothers
Parents
Teenagers / Youth
Durables / Electrical Goods
Detergents
Education
Electronics
Energy / Utilities
Fashion Industry
Financial Services
Fragrance Industry
Foods / Nutrition
Healthcare / Pharmaceutical
IT / Software / Hardware
Logistic / Mail / Transportation
New Products
Pet Owners / Foods / Supplies
Petrol / Oil / Gas
Public Sector / Government
Drug Stores / Pharmacies
Fast Food Industry
Mass Merchandisers
Restaurants / Food Service
Supermarkets
Service Industries
Telecommunications
Textile / Fashion / Clothing
Tobacco / Cigarettes
Toys / Games
Travel / Tourism / Sport / Leisure
Specialised in Brand Research
Specialised in Consumer Research
Specialised in International Studies
Specialised in Usage & Attitude Studies

Business-to-business
Children / Youth's Research
Concept Testing
Customer Satisfaction Studies
Ethnographic Research
Image Studies
Product Testing
Omnibus
Opinion Polling
Packaging / Design
Pricing Studies
Projective Techniques
Segmentation Research
Semiotic and Cultural Analysis
Senior Citizen / Mid-life
Statistic Analysis
Tracking Studies
Desk Research
Omnibus Surveys
PAPI
CAPI
CATI
Online
Mystery shoppers
Focus groups
in-depth interviews
Online focus groups

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Jeremenkova 53
U Kublova 1
147 00 Prague 4
Czech Republic
Phone: +420-2-6121.0533
Fax: +420-2-6122.5307
E-mail
Website



Key people
Mr. Petr Hrala, Dr
Mr. Martin Jenca

ESOMAR Member
Petr Hrala

Full Service Agency
Founded in: 1992