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Directory
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ESOMAR Directory of Research
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Institut für Demoskopie Allensbach GmbH
| Commercial affiliations | Stiftung für Demoskopie Allensbach | |
| Professional Associations | ADM; BVM; WAPOR |
The Allensbach Institute is one of Germany's oldest full-service opinion research institutes, conducting about 100 studies comprising 80,000 - 90,000 interviews annually. Services range from small-scale surveys with 500 - 1,000 interviews to major studies based on 20,000 interviews, along with multi-stage projects extending over several years. We provide quantitative and qualitative research - both nationally and internationally - specializing in:
- Media analyses (Allensbach Media Market Analysis (AWA), Allensbach Computer and Technology Analysis (ACTA), readership studies)
- Market research
- Social research (value change, religion, family, happiness)
- Political research, election research
- 1-2 omnibus surveys per month
- Survey research for legal evidence
- Methodological research, field experiments
- Media analyses (Allensbach Media Market Analysis (AWA), Allensbach Computer and Technology Analysis (ACTA), readership studies)
- Market research
- Social research (value change, religion, family, happiness)
- Political research, election research
- 1-2 omnibus surveys per month
- Survey research for legal evidence
- Methodological research, field experiments
Research conducted in:
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= Specialisation
Scope of business:
| Market Sectors: | Research Solutions: | Research services: |
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Automotive Financial Services Legal / Lawyers Media / Entertainment Public Sector / Government Advertising / Public Relations Agriculture Beverages Catering / Hospitality Charity / Non-profit Chemicals Confectionery Consultancy Cosmetics / Hygiene Durables / Electrical Goods Detergents Energy / Utilities Fragrance Industry Food Healthcare / Pharmaceutical IT / Software / Hardware Logistic / Mail / Transportation Petrol / Oil / Gas Retail / Wholesale Telecommunications Textile / Fashion / Clothing Tobacco / Cigarettes Toys / Games Travel / Tourism / Sport / Leisure |
Audience Research Brand Research Omnibus Opinion Polling Panels Advertising Research Business-to-business Children / Youth's Research Consumer Research Concept Testing Customer Satisfaction Studies Demographic Research Employee Research Image Studies International Studies Media Testing New Product Development Packaging / Design Pricing Studies Projective Techniques Segmentation Research Senior Citizen / Mid-life Statistic Analysis Syndicated Research Tracking Studies Usage & Attitude Studies |
Desk Research Quantitative PAPI CATI Online Mystery shoppers Qualitative Focus groups in-depth interviews |
Radolfzeller Str. 8
78472 Allensbach am Bodensee
Germany
Phone: +49-7533-8050
Fax: +49-7533-3048
Website
Key people
Ms. Renate Köcher, Prof. Dr.
Mr. Markus Küppers, Dr.
ESOMAR Member
Anne Niedermann
Johannes Schneller
Full Service Agency
Founded in: 1947
Employees: 95
Interviewers: 2000
Turnover: EUR 8.500.000
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