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Search of Market Research Organisations
 Print this pageInstitut für Demoskopie Allensbach GmbH
| Key people | | Ms. Renate Köcher, Prof. Dr.
Mr. Markus Küppers, Dr.
| | ESOMAR Member | | Mr. Jochen Hansen
Ms. Anne Niedermann, Dr.
Mr. Johannes Schneller
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| Full Service Agency | Founded in: | | 1947 | Employees: | | 95 | Interviewers: | | 2000 | Turnover: | | EUR 8.500.000 |
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| Commercial affiliations |
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Stiftung für Demoskopie Allensbach |
| Professional Associations |
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ADM; BVM; WAPOR |
The Allensbach Institute is one of Germany's oldest full-service opinion research institutes, conducting about 100 studies comprising 80,000 - 90,000 interviews annually. Services range from small-scale surveys with 500 - 1,000 interviews to major studies based on 20,000 interviews, along with multi-stage projects extending over several years. We provide quantitative and qualitative research - both nationally and internationally - specializing in:
- Media analyses (Allensbach Media Market Analysis (AWA), Allensbach Computer and Technology Analysis (ACTA), readership studies)
- Market research
- Social research (value change, religion, family, happiness)
- Political research, election research
- 1-2 omnibus surveys per month
- Survey research for legal evidence
- Methodological research, field experiments
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Research conducted in:
Regions:
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Countries:
Austria
Czech Republic
France
Germany
Italy
Lichtenstein
| Netherlands
Poland
Russian Federation
Spain
Sweden
Switzerland
| UK
USA
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 = SpecialisationScope of business:
Market Sectors:
Automotive
Financial Services
Legal / Lawyers
Media / Entertainment
Public Sector / Government
Advertising / Public Relations
Agriculture
Beverages
Catering / Hospitality
Charity / Non-profit
Chemicals
Confectionery
Consultancy
Cosmetics / Hygiene
Durables / Electrical Goods
Detergents
Energy / Utilities
Fragrance Industry
Food
Healthcare / Pharmaceutical
IT / Software / Hardware
Logistic / Mail / Transportation
Petrol / Oil / Gas
Retail / Wholesale
Telecommunications
Textile / Fashion / Clothing
Tobacco / Cigarettes
Toys / Games
Travel / Tourism / Sport / Leisure
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Research solutions:
Audience Research
Brand Research
Omnibus
Opinion Polling
Panels
Advertising Research
Business-to-business
Children / Youth's Research
Consumer Research
Concept Testing
Customer Satisfaction Studies
Demographic Research
Employee Research
Image Studies
International Studies
Media Testing
New Product Development
Packaging / Design
Pricing Studies
Projective Techniques
Segmentation Research
Senior Citizen / Mid-life
Statistic Analysis
Syndicated Research
Tracking Studies
Usage & Attitude Studies
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Research services:
Desk Research
Quantitative
PAPI
CATI
Mail
Online
Mystery shoppers
Qualitative
Focus groups
in-depth interviews
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