Search of Market Research Organisations

> Advanced search

< Back to results


Print this page

Psyma International Medical Marketing Research GmbH

Fliedersteig 15-17
90607 Rückersdorf/Nürnberg
Germany
Phone: +49-911-9957.4330
Fax: +49-911-9957.4333
E-mail: matthias.fargel@psyma.com
Web: www.psyma.com
    
Key people Mr. Matthias Fargel
Mr. Ralf Maser
Mr. Hubertus Meixner, Dr.
Mr. Alexander Rummel
ESOMAR Member Mr. Matthias Fargel
Mr. Ralf Maser
  
Full Service Agency
Founded in: 1993
Employees: 70 (w/subsidiaries)
Interviewers: 150
Turnover: EUR 15.000.000
Commercial affiliations   PSYMA GROUP AG
Professional Associations   AMA; MRA; PBIRG; EphMRA; BHBIA
Psyma International Profile:
- Exclusive focus on health related marketing research in domestic and international markets
- Roots traced back to the original company founded in 1957

Today:
* multinational and multilingual experts on 4 continents
* part of the PSYMA GROUP (a global market research organization)
* long experience in “emerging markets”
* giving us particular knowledge of trends, structure and methods

Special Expertise:
- Global multi-country studies
- Product lifecycle management (e.g. exploratory research, new product development/in-licensing, communication, post-launch)
- Ad hoc research tailored to specific needs
- Handling and ergonomics (drug delivery, packaging, equipment)
- Pricing strategies (ethical and OTC drugs)
- Modeling and forecasting
- Patient research
- Image and brand development

Depending on specific research needs:
- Qualitative and quantitative methods (online, expert interviews, desk research, focus groups, in-depth explorations, CAPI/CATI)
- Proven proprietary research modules:
* Conjoint analysis
* BrandScoreManager
* BrandEquityManager
* BrandNameManager
* Psyma Scores
* Product and folder clinics
* Own market simulator
Research conducted in:
Regions:
Worldwide
  
= SpecialisationScope of business:
Market Sectors:

Healthcare / Pharmaceutical

Cosmetics / Hygiene
   Research solutions:

International Studies

Advertising Research
Business-to-business
Consumer Research
Customer Satisfaction Studies
Image Studies
Packaging / Design
Pricing Studies
Product Testing
Tracking Studies
Usage & Attitude Studies
   Research services:


Quantitative
PAPI
CAPI
CATI
Online

Qualitative
in-depth interviews
Online focus groups