ESOMAR Directory of Research

Commercial affiliations		PSYMA GROUP AG
Professional Associations		AMA; MRA; PBIRG; EphMRA; BHBIA

Psyma International Profile:
- Exclusive focus on health related marketing research in domestic and international markets
- Roots traced back to the original company founded in 1957

Today:
* multinational and multilingual experts on 4 continents
* part of the PSYMA GROUP (a global market research organization)
* long experience in “emerging markets”
* giving us particular knowledge of trends, structure and methods

Special Expertise:
- Global multi-country studies
- Product lifecycle management (e.g. exploratory research, new product development/in-licensing, communication, post-launch)
- Ad hoc research tailored to specific needs
- Handling and ergonomics (drug delivery, packaging, equipment)
- Pricing strategies (ethical and OTC drugs)
- Modeling and forecasting
- Patient research
- Image and brand development

Depending on specific research needs:
- Qualitative and quantitative methods (online, expert interviews, desk research, focus groups, in-depth explorations, CAPI/CATI)
- Proven proprietary research modules:
* Conjoint analysis
* BrandScoreManager
* BrandEquityManager
* BrandNameManager
* Psyma Scores
* Product and folder clinics
* Own market simulator

= Specialisation

Scope of business:

Scope of business:

Market Sectors:	Research Solutions:	Research services:
Healthcare / Pharmaceutical Cosmetics / Hygiene	International Studies Advertising Research Business-to-business Consumer Research Customer Satisfaction Studies Image Studies Packaging / Design Pricing Studies Product Testing Tracking Studies Usage & Attitude Studies	Quantitative PAPI CAPI CATI Online Qualitative in-depth interviews Online focus groups