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Metron Analysis S.A.

Metron Analysis SA is one of the leading independent market research and opionion polls agencies in Greece. The company undertakes national and regional large-scale B2B or B2C projects employing all available research methods.

Metron Analysis services fall within the following areas:
- Metron Medica, a portfolio of services addressing the medical/pharma fields including concept tests, U&A, branding and corporate strategy research, medical studies and biostatistical services
- Metron Motor, a range of services dedicated to the automotive, transportation and after market sectors including customer experience metrics, pricing studies and branding research, sponsorship research, road side surveys and advertising tests.
- MotherBus, the largest research source in the country regarding attitudinal and behavioral patterns of mothers of children 0-12 y.o.
- Metron Casa, specialized syndicated and ad-hoc research in home equipment markets studying more than 150 national and international brands per year
- Metron Forum, the largest syndicated tracking survey in the country covering the current political and social agenda
- Media Monitoring, content analysis services in the fields of business and sponsorship exposure and socio-political issues
- Ad-hoc marketing research in the sectors of leisure, media, sports, other services, retail and fmcgs
- Ad-hoc opinion polling services regarding national or local socio-economic issues, local administration, voting behavior and candidates’ awareness, favorability & image modeling
- Other services, such as statistical analysis and management projects, employees research, recruitment and fieldwork services

Clientele includes international companies, national industry, retail or services companies of all sizes, academic institutes, international research agencies, parties and political persons, universities, sport clubs, ministries, associations, public figures and local administration bodies.


 

Commercial affiliations

  3D Marketing Research

Professional Associations   

  WAPOR; SEDEA


Research conducted in:

Research conducted in:
Regions: Countries:
  • Europe (Central/Eastern)
 
  • Greece

Specialised in = Specialisation

Scope of business:

Scope of business:
Market Sectors: Research Solutions: Research services:
Specialised in Automotive
Specialised in Cosmetics / Hygiene
Specialised in Durables / Electrical Goods
Specialised in Foods / Nutrition
Specialised in Healthcare / Pharmaceutical

Advertising / Public Relations
Agriculture
Beverages
Confectionery
Consultancy
Detergents
Energy / Utilities
Financial Services
Fragrance Industry
IT / Software / Hardware
Logistic / Mail / Transportation
Media
Petrol / Oil / Gas
Public Sector / Government
Retail / Wholesale
Telecommunications
Textile / Fashion / Clothing
Tobacco / Cigarettes
Toys / Games
Travel / Tourism / Sport / Leisure
Specialised in Brand Research
Specialised in Children / Youth's Research
Specialised in Concept Testing
Specialised in Customer Satisfaction Studies
Specialised in Opinion Polling

Advertising Research
Business-to-business
Consumer Research
Demographic Research
Employee Research
Image Studies
International Studies
Media Testing
Audience Research
Product Research
Product Testing
Omnibus
Packaging / Design
Panels
Pricing Studies
Projective Techniques
Store Audits
Segmentation Research
Statistic Analysis
Syndicated Research
Tracking Studies
Usage & Attitude Studies
Desk Research
PAPI
CAPI
CATI
Mail
Mystery shoppers
Focus groups
in-depth interviews
Recruiting
Online focus groups

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6 Sinopis Str.
Abelokipi
115 27 Athens
Greece
Phone: +30-210-745.1800
Fax: +30-210-745.1888
E-mail
Website



Key people
Mr. Stratos Fanaras
Ms Angela Stathopoulou
Claudio Gradassi

ESOMAR Member
Stratos Fanaras

Full Service Agency
Founded in: 1996
Employees: 30
Interviewers: 250
Turnover: EUR 2.900.000