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Metron Analysis S.A.

Metron Analysis SA is one of the leading independent market research and opionion polls agencies in Greece. The company undertakes national and regional large-scale B2B or B2C projects employing all available research methods.

Metron Analysis services fall within the following areas:
- Metron Medica, a portfolio of services addressing the medical/pharma fields including concept tests, U&A, branding and corporate strategy research, medical studies and biostatistical services
- Metron Motor, a range of services dedicated to the automotive, transportation and after market sectors including customer experience metrics, pricing studies and branding research, sponsorship research, road side surveys and advertising tests.
- MotherBus, the largest research source in the country regarding attitudinal and behavioral patterns of mothers of children 0-12 y.o.
- Metron Casa, specialized syndicated and ad-hoc research in home equipment markets studying more than 150 national and international brands per year
- Metron Forum, the largest syndicated tracking survey in the country covering the current political and social agenda
- Media Monitoring, content analysis services in the fields of business and sponsorship exposure and socio-political issues
- Ad-hoc marketing research in the sectors of leisure, media, sports, other services, retail and fmcgs
- Ad-hoc opinion polling services regarding national or local socio-economic issues, local administration, voting behavior and candidates’ awareness, favorability & image modeling
- Other services, such as statistical analysis and management projects, employees research, recruitment and fieldwork services

Clientele includes international companies, national industry, retail or services companies of all sizes, academic institutes, international research agencies, parties and political persons, universities, sport clubs, ministries, associations, public figures and local administration bodies.


 

Commercial affiliations

  3D Marketing Research

Professional Associations   

  WAPOR; Association of Greek Market and Opinion Research Companies, HICS


Research conducted in:

Research conducted in:
Regions: Countries:
  • Europe (Central/Eastern)
 
  • Greece

Specialised in = Specialisation

Scope of business:

Scope of business:
Market Sectors: Research Solutions: Research services:
Specialised in Automotive
Specialised in Cosmetics / Hygiene
Specialised in Durables / Electrical Goods
Specialised in Healthcare / Pharmaceutical
Specialised in Political Polling / Planning

Advertising / Public Relations
Agriculture
Apparel / Clothing
Beverages
Casinos/Gambling
Confectionery
Consultancy
Affluent
Children
College / University Students
Mothers
Parents
Detergents
Education
Electronics
Entertainment Industry
Movie / Film / TV Previews
Music Tests
Energy / Utilities
Exercise & Fitness
Financial Services
Fragrance Industry
Foods / Nutrition
IT / Software / Hardware
Logistic / Mail / Transportation
Cable / Satellite TV
Internet / Online
Print Publications
Radio
Television
New Products
Petrol / Oil / Gas
Public Sector / Government
Publishing
Drug Stores / Pharmacies
Restaurants / Food Service
Supermarkets
Telecommunications
Textile / Fashion / Clothing
Tobacco / Cigarettes
Toys / Games
Travel / Tourism / Sport / Leisure
Specialised in Customer Satisfaction Studies
Specialised in Opinion Polling
Specialised in Political Polling
Specialised in Tracking Studies
Specialised in Usage & Attitude Studies

Advertising Tracking
Copy Testing
Brand Research
Business-to-business
Children / Youth's Research
Concept / Positioning Development
Concept Testing
Consumer Research
Corporate Image Research
Demographic Research
Employee Research
Ethnographic Research
Image Studies
International Studies
Audience Research
Internet / Online
Print Publications
Radio
Television
Mystery Shopping
Car Clinics
Product Testing
Omnibus
Packaging / Design
Pricing Studies
Projective Techniques
Public Opinion
Controlled Store Tests
Exit Interviews
Store Audits
Reputation Research
Segmentation Research
Semiotic and Cultural Analysis
Shopper Insights
Statistic Analysis
Social Research
Syndicated Research
Website Usability
Data Analysis
Segmentation Analysis
Statistical Analysis
Advertising / Communication
Business-to-Business Research
Marketing Research
New Product Research
Political Research
Social / Cultural Research
Pre-Recruiting
Field Audits
Field Department - Independent
Data Collection Management
Database Development
Foreign Language Translation
Desk Research
Omnibus Surveys
Questionnaires
Sampling
Semiotics Research and Analysis
PAPI
CAPI
CATI
Mail
Online
Mystery shoppers
Focus groups
in-depth interviews
Recruiting
Online focus groups

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6 Sinopis Str.
Abelokipi
115 27 Athens
Greece
Phone: +30-210-745.1800
Fax: +30-210-745.1888
E-mail
Website



Key people
Mr. Stratos Fanaras
Ms Angela Stathopoulou
Mr. Dimitris Boulamatsis

ESOMAR Member
Stratos Fanaras
Angela Stathopoulou

Full Service Agency
Founded in: 1996
Employees: 25
Interviewers: 250
Turnover: EUR 1.800.000