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The Hellenic Research House

HRH is a full service research institute providing service to the Industrial, Commercial, Media, Banking and Government sectors, with the overall objective of optimising marketing decisions through quality of research design, execution and interpretation. Statistical techniques and analysis, using SAS System and GMI?s platform (NET-CATI, NET-CAPI, CAWI), enrich the research findings and interpretation with bi-variate and multivariate methods.

Qualitative Research includes: focus groups and in-depth interviews, conducted by experienced moderators using advanced and up-to-date qualitative techniques. Focus groups are carried out in our offices, which are fully equipped, including viewing facilities.

Quantitative research includes surveys that are carried out using all data collection methodologies:
- Door-to-door (national interviewing force)
- Telephone (in-house CATI)
- Postal
- Hall tests
- Business-to-Business
- Mystery visits
- Observational Research
- Internet Research (recruiting and maintaining panel of respondents, administration of questionnaire, data collection and analysis in real time through web).
 

Commercial affiliations

  GMI (Global Market Insite Inc, USA)

Professional Associations   

  Association of Greek Market and Opinion Companies

Certification and endorsing bodies

  ISO 9001:2000; SpA(IQNet member); D&B D-U-N-S
 

Research conducted in:

Research conducted in:
Regions: Countries:
  • Europe (Central/Eastern)
 
  • Cyprus
  • Greece

Specialised in = Specialisation

Scope of business:

Scope of business:
Market Sectors: Research Solutions: Research services:
Specialised in Agriculture
Specialised in Healthcare / Pharmaceutical
Specialised in Retail / Wholesale
Specialised in Telecommunications

Advertising / Public Relations
Automotive
Beverages
Catering / Hospitality
Confectionery
Consultancy
Cosmetics / Hygiene
Durables / Electrical Goods
Detergents
Energy / Utilities
Financial Services
Fragrance Industry
Foods / Nutrition
IT / Software / Hardware
Legal / Lawyers
Logistic / Mail / Transportation
Media
Petrol / Oil / Gas
Public Sector / Government
Textile / Fashion / Clothing
Tobacco / Cigarettes
Toys / Games
Travel / Tourism / Sport / Leisure
Specialised in Concept Testing
Specialised in Customer Satisfaction Studies
Specialised in Product Testing
Specialised in Tracking Studies
Specialised in Web Panel

Advertising Research
Brand Research
Business-to-business
Children / Youth's Research
Consumer Research
Data mining
Demographic Research
Employee Research
Ethnographic Research
Image Studies
International Studies
Media Testing
Audience Research
Product Research
Omnibus
Opinion Polling
Packaging / Design
Panels
Pricing Studies
Projective Techniques
Scenario Planning
Segmentation Research
Semiotic and Cultural Analysis
Senior Citizen / Mid-life
Statistic Analysis
Usage & Attitude Studies
Desk Research
PAPI
CAPI
CATI
Mail
Online
Mystery shoppers
Focus groups
in-depth interviews
Recruiting
Online focus groups

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42-44, Antinoros Str
16121 Athens
Greece
Phone: +30-210-745.5900
Fax: +30-210-748.8713
E-mail
Website



Key people
Mrs. Hellas Maria Saltavarea
Mrs. Teta Rekka
Mrs. Angeliki Manousi
Mr. Kostas Larentzakis

ESOMAR Member
Hellas-Maria Maria Saltavarea

Full Service Agency
Founded in: 1992
Employees: 12
Interviewers: 150