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MMR - Market and Media Research Ltd

MMR is a strategic market research agency specialising in advanced market research modelling.

Specialist knowledge (qualitative and quantitative):
- Advertising Research
- Brand Equity Modelling
- Conjoint Analysis
- Decision Modelling
- Eye Tracking and usability testing
- Market Segmentation
- Pricing Research
- Multi-level modelling in branding and organizational contexts
- In depth qualitative research and analysis methods

Primary data collection methods:
- In depth interviewing
- Discussion groups
- Large Internet Panel (nationally representative)
- Panel research
- CATI
- CAPI

Key quantitative analysis tools:
- Clustering (k-means, hierarchical & simultaneous)
- Conjoint analysis
- Correspondence analysis
- Decision trees (CHAID)
- Discriminant analysis
- Factor analysis
- Latent class analysis
- Latent trait analysis
- Log linear analysis
- Multidimensional scaling
- Multilevel Modelling
- Principal components analysis
- Regression models
 

Research conducted in:

Research conducted in:
Regions: Countries:
  • Europe (Northern/Western)
 
  • Iceland

Specialised in = Specialisation

Scope of business:

Scope of business:
Market Sectors: Research Solutions: Research services:
Specialised in Advertising / Public Relations
Specialised in Consultancy
Specialised in Financial Services
Specialised in Logistic / Mail / Transportation
Specialised in Telecommunications

Automotive
Beverages
Cosmetics / Hygiene
Durables / Electrical Goods
Detergents
Foods / Nutrition
IT / Software / Hardware
Media
Retail / Wholesale
Specialised in Advertising Research
Specialised in Brand Research
Specialised in Concept Testing
Specialised in Panels
Specialised in Pricing Studies

Business-to-business
Consumer Research
Data mining
Demographic Research
Employee Research
Image Studies
Media Testing
Product Research
Product Testing
Packaging / Design
Projective Techniques
Store Audits
Segmentation Research
Statistic Analysis
Tracking Studies
Usage & Attitude Studies
Web Panel
Desk Research
PAPI
CAPI
CATI
Mail
Online
Focus groups
in-depth interviews
Recruiting

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Ármúla 32
108 Reykjavík
Iceland
Phone: +354-578.5600
Fax: +354-578.5619
E-mail
Website



Key people
Mr. Olafur Thor Gylfason

ESOMAR Member
Olafur Th. Gylfason

Full Service Agency
Founded in: 2006
Employees: 4
Interviewers: 30
Turnover: ISK 100.000.000