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Acorn Marketing & Research Consultants (HK) Limited, Korea Branch

ACORN is one of the largest independent Asian research networks providing strong local insights across Asia. We specialize in problem solving research and modeling including: brand & product positioning, rejuvenation, configuration, pricing, customer loyalty and marketing effectiveness tracking.

Our growth in over twenty-five years has been attributed to our commitment to thinking together with our clients. For this reason, we have earned ourselves the reputation for quality, insightful, actionable research for marketing decisions.

We manage research in over 30 countries spanning Australia, South-East Asia, North Asia, the Middle-East (including India, Africa); Western/Eastern Europe and the United States.
 

Commercial affiliations

  The Acorn Group


Research conducted in:

Research conducted in:
Regions: Countries:
  • Asia (Pacific)
  • Europe (Northern/Western)
 
  • China
  • Hong Kong
  • Italy
  • Japan
  • Korea, Republic of
  • Malaysia
  • Singapore
  • Taiwan
  • Thailand

Specialised in = Specialisation

Scope of business:

Scope of business:
Market Sectors: Research Solutions: Research services:
Specialised in Beverages
Specialised in Confectionery
Specialised in Movie / Film / TV Previews
Specialised in Financial Services
Specialised in Healthcare / Pharmaceutical

Advertising / Public Relations
Airlines
Association Membership
Automotive
Apparel / Clothing
Chemicals
Consumer Services
Cosmetics / Hygiene
Affluent
Children
College / University Students
Mature / Seniors
Mothers
Parents
Teenagers / Youth
Direct Marketing
Durables / Electrical Goods
Detergents
Electronics
Entertainment Industry
Theater Counts & Research
Energy / Utilities
Fashion Industry
Fragrance Industry
Foods / Nutrition
IT / Software / Hardware
Logistic / Mail / Transportation
Petrol / Oil / Gas
Public Sector / Government
Drug Stores / Pharmacies
Mass Merchandisers
Supermarkets
Service Industries
Technology
Textile / Fashion / Clothing
Tobacco / Cigarettes
Toys / Games
Travel / Tourism / Sport / Leisure
Specialised in Advertising Tracking
Specialised in Car Clinics
Specialised in Controlled Store Tests
Specialised in Exit Interviews
Specialised in Senior Citizen / Mid-life

Copy Testing
Brand Research
Business-to-business
Children / Youth's Research
Concept / Positioning Development
Concept Testing
Consumer Research
Corporate Image Research
Customer Satisfaction Studies
Employee Research
Ethnographic Research
International Studies
Lifestyle & Value Trends
Print Publications
Mystery Shopping
Product Development
Product Testing
Packaging / Design
Pricing Studies
Projective Techniques
Psychological / Motivational Research
Psychographic Research
Sales Tracking
Store Audits
Segmentation Research
Shopper Insights
Tracking Studies
Usage & Attitude Studies
Validation Services
Website Usability
Data Analysis
Segmentation Analysis
Statistical Analysis
Eye Tracking
Facial Scanning
Neuroscience / Neuromarketing / Neuromonitoring
Advertising / Communication
Business-to-Business Research
International Research
Marketing Research
New Product Research
Social / Cultural Research
Pre-Recruiting
Field Audits
Field Department - Independent
Online
Diary
Business Insights
Monitoring and Analysis
Qualitative
Sample & Recruiting
Data Collection Management
Desk Research
Research Software
Questionnaires
Sampling
Sensory Research
PAPI
CAPI
CATI
Mail
Online
Mystery shoppers
Focus groups
in-depth interviews
Recruiting
Online focus groups

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7th Fl., Shinhwa Building
34-1 Mapo-Dong, Mapo-Gu
121-735 Seoul
Korea, Republic of
Phone: +82-2-716.6626
Fax: +82-2-716.6627
E-mail
Website



Key people
Ms. Yoon-Hee Chang, Yuni
Mr. Dong-Sun Park, Brad

ESOMAR Member
Yoon-Hee Chang

Full Service Agency
Founded in: 2002
Employees: 20
Interviewers: 350