ESOMAR Directory of Research

Ipsos offers a large variety of marketing, advertising, media, opinion and customer satisfaction research, using a full range of interviewing techniques (Face to Face, Telephone, Central Location, online), the most up to date data collection systems (CAPI, CATI, PAPI, CAWI) and analysis software to deliver more comprehensive and cost effective data.

Ipsos Lebanon major services:
- Ipsos ASI: Advertising Research: Pre and Post- testing, Tracking and Brand Equity Research
- Ipsos Marketing: Quantitative and Qualitative Research, Opinion and Social Research, Geomarketing Research and Healthcare Research
- Ipsos Loyalty: Quality and Customer Satisfaction Research: CSM, ERM and CRM studies
- Ipsos Stat: Media Research, Media and BTL Monitoring
 

Commercial affiliations		Ipsos Stat (Paris); Ipsos S.A.
Professional Associations		International Advertising Association (IAA)

= Specialisation

Scope of business:

Scope of business:

Market Sectors:	Research Solutions:	Research services:
Advertising / Public Relations Financial Services Healthcare / Pharmaceutical Media / Entertainment Telecommunications	Advertising Research Audience Research Consumer Research Customer Satisfaction Studies Usage & Attitude Studies Brand Research Business-to-business Children / Youth's Research Concept Testing Data mining Employee Research Image Studies Media Testing Opinion Polling Packaging / Design Pricing Studies Projective Techniques Product Testing Segmentation Research Statistic Analysis Tracking Studies	Desk Research Quantitative PAPI CAPI CATI Online Mystery shoppers Qualitative Focus groups in-depth interviews