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The Market Research Organisation (MRO) - Lebanon

The Market Research Organisation is one of the longest established market research agencies in the Middle East region, providing a wide range of research, qualitative and quantitative , including consumer, business - to- business, social and public opinion surveys throughout the Levant, the GCC countries and parts of North Africa.

With over 30 years experience, MRO has developed a close and detailed understanding of the markets and people of the region and, in particular, of the sometimes subtle differences that separate the attitudes and behaviours of people across countries. This understanding of the consumer and marketplace, combined with sound, innovative and sensitive research techniques developed to suit the cultural environment, provides clients with valid, meaningful and actionable results.

Commercial affiliations

  A member of the MRO Group

Research conducted in:

Research conducted in:
Regions: Countries:
  • Africa
  • Middle East
  • Algeria
  • Bahrain
  • Egypt
  • Jordan
  • Kuwait
  • Lebanon
  • Morocco
  • Palestinian Territory
  • Qatar
  • Saudi Arabia
  • Sudan
  • Syrian Arab Republic
  • United Arab Emirates
  • Yemen

Specialised in = Specialisation

Scope of business:

Scope of business:
Market Sectors: Research Solutions: Research services:
Specialised in Advertising / Public Relations
Specialised in Beverages
Specialised in Charity / Non-profit
Specialised in Confectionery
Specialised in Cosmetics / Hygiene
Specialised in Teenagers / Youth
Specialised in Detergents
Specialised in Education
Specialised in Music Tests
Specialised in Foods / Nutrition
Specialised in Radio
Specialised in New Products
Specialised in Non-Profit / Fund Raising
Specialised in Political Polling / Planning
Specialised in Public Sector / Government
Specialised in Fast Food Industry
Specialised in Social Development Organisations
Specialised in Tobacco / Cigarettes

Apparel / Clothing
Catering / Hospitality
College / University Students
Ethnic - General / Multi-cultural
Durables / Electrical Goods
Fragrance Industry
Healthcare / Pharmaceutical
Drug Stores / Pharmacies
Restaurants / Food Service
Toys / Games
Travel / Tourism / Sport / Leisure
Specialised in Advertising Tracking
Specialised in Copy Testing
Specialised in Concept / Positioning Development
Specialised in Concept Testing
Specialised in Consumer Research
Specialised in Ethnographic Research
Specialised in Lifestyle & Value Trends
Specialised in Radio
Specialised in Mystery Shopping
Specialised in Product Development
Specialised in Product Testing
Specialised in Omnibus
Specialised in Opinion Polling
Specialised in Packaging / Design
Specialised in Political Polling
Specialised in Public Opinion
Specialised in Shopper Insights
Specialised in Social Research
Specialised in Tracking Studies
Specialised in Usage & Attitude Studies

Brand Research
Children / Youth's Research
Corporate Image Research
Customer Satisfaction Studies
Demographic Research
Employee Research
Image Studies
International Studies
Audience Research
Pricing Studies
Psychological / Motivational Research
Exit Interviews
Syndicated Research
Desk Research
Mystery shoppers
Focus groups
in-depth interviews

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Bekhazi Building, 3rd Floor
Sidani Street
Phone: +961-1-354.173
Fax: +961-1-340.831

Key people
Mr. Michel Farsoun
Ms. Nadine Farsoun

Michel Farsoun

Full Service Agency
Founded in: 1975
Employees: 18
Interviewers: 90 (Lebanon)