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The Market Research Organisation (MRO) - Lebanon

- The Market Research Organisation is one of the longest established market research agencies in the Middle East region, providing a wide range of research, qualitative and quantitative , including consumer, business - to- business, social and public opinion surveys throughout the Levant, the GCC countries and parts of North Africa.
- With over 30 years experience, MRO has developed a close and detailed understanding of the markets and people of the region and, in particular, of the sometimes subtle differences that separate the attitudes and behaviours of people across countries. This understanding of the consumer and marketplace, combined with sound, innovative and sensitive research techniques developed to suit the cultural environment, provides clients with valid, meaningful and actionable results.
 

Commercial affiliations

  A member of the MRO Group


Research conducted in:

Research conducted in:
Regions: Countries:
  • Africa
  • Middle East
  • Bahrain
  • Egypt
  • Jordan
  • Kuwait
  • Lebanon
  • Morocco
  • Palestinian Territories
  • Qatar
  • Saudi Arabia
  • Syria
  • United Arab Emirates
  • Yemen

Specialised in = Specialisation

Scope of business:

Scope of business:
Market Sectors: Research Solutions: Research services:
Specialised in Advertising / Public Relations
Specialised in Cosmetics / Hygiene
Specialised in Detergents
Specialised in Food
Specialised in Tobacco / Cigarettes

Automotive
Beverages
Charity / Non-profit
Confectionery
Consultancy
Durables / Electrical Goods
Financial Services
Media / Entertainment
Public Sector / Government
Retail / Wholesale
Telecommunications
Travel / Tourism / Sport / Leisure
Specialised in Advertising Research
Specialised in Consumer Research
Specialised in Packaging / Design
Specialised in Product Testing
Specialised in Usage & Attitude Studies

Audience Research
Brand Research
Business-to-business
Children / Youth's Research
Concept Testing
Customer Satisfaction Studies
Image Studies
International Studies
Media Testing
New Product Development
Omnibus
Opinion Polling
Projective Techniques
Statistic Analysis
Tracking Studies
Desk Research

Quantitative
PAPI
Mail
Mystery shoppers

Qualitative
Focus groups
in-depth interviews

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Bekhazi Building, 3rd Floor
Sidani Street
Beirut
Lebanon
Phone: +961-1-354.173
Fax: +961-1-340.831
E-mail



Key people
Mr. Michel Farsoun
Mr. Nigel Dix
Ms. Nadine Farsoun

ESOMAR Member
Michel Farsoun

Full Service Agency
Founded in: 1975
Employees: 18
Interviewers: 90 (Lebanon)