ESOMAR Directory of Research

Commercial affiliations		IMAS International, Austria; IMAS Group
Professional Associations		Polish Society of Market and Opinion Researchers
Certification and endorsing bodies		OFBOR Certificate 2010 Interviewer Quality Control Program for CATI

IMAS International Poland is an independent full service qualitative and quantitative market research agency.

Services:
- ad hoc in all methodologies (FGI, IDI, CATI, FTF PAPI and CAPI, Online)
- reliable local partner in Poland for data collection and data processing
- international co-ordination of multinational jobs
- design of research, fieldwork co-ordination, data collection, analysis and report (the whole project handling or only chosen parts of it)
- reports and presentation of results

Resources:
- well experienced staff; own moderators, IDI interviewers, recruiters, own researchers (English and German speaking)
- own CATI center: 50 interviewing stations, web-based software
- CAWI (on-line) system
- own on-line panels
- in-house data processing

IMAS is the first Polish company which introduced an omnibus based on online panel. We actively support usage of online methodologies in Poland on our blog: onlineresearch.pl

= Specialisation

Scope of business:

Scope of business:

Market Sectors:	Research Solutions:	Research services:
Advertising / Public Relations Agriculture Financial Services IT / Software / Hardware Telecommunications Automotive Beverages Charity / Non-profit Chemicals Confectionery Consultancy Cosmetics / Hygiene Durables / Electrical Goods Detergents Energy / Utilities Fragrance Industry Food Healthcare / Pharmaceutical Logistic / Mail / Transportation Media / Entertainment Petrol / Oil / Gas Public Sector / Government Retail / Wholesale Textile / Fashion / Clothing Toys / Games Travel / Tourism / Sport / Leisure	Advertising Research Brand Research Business-to-business International Studies Web Panel Audience Research Children / Youth's Research Consumer Research Concept Testing Customer Satisfaction Studies Employee Research Ethnographic Research Image Studies Media Testing New Product Development Omnibus Opinion Polling Packaging / Design Pricing Studies Projective Techniques Product Testing Retail Audit Segmentation Research Semiotic and Cultural Analysis Senior Citizen / Mid-life Statistic Analysis Tracking Studies Usage & Attitude Studies	Desk Research Quantitative PAPI CAPI CATI Mail Online Qualitative Focus groups in-depth interviews Recruiting Online focus groups