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Hankook Research

Hankook Research is one of the first and leading market research firms in Korea, which remains fully independent and owner managed. In the market for 35 years, we pride ourselves on being innovative, challenging, and committed to deliver more than what we are expected to. We offer a full service and have all facilities for planning, conducting and analyzing quantitative as well as qualitative studies. Headquartered in Seoul, capital, we also have offices in other major cities since 1985 and an overseas office in China, India, and Vietnam. (Check our website for more information.)
 

Commercial affiliations

  GlobalNR

Professional Associations   

  AMA; KOSOMAR


Research conducted in:

Research conducted in:
Regions: Countries:
  • Africa
  • Asia (Pacific)
  • Asia (Australasia)
  • America (Central)
  • America (Caribbean)
  • Europe (Central/Eastern)
  • America (South)
  • Middle East
  • America (North)
  • Europe (Northern/Western)
 
  • Australia
  • Austria
  • Brazil
  • Canada
  • Chile
  • China
  • Colombia
  • Estonia
  • France
  • Germany
  • Hong Kong
  • Hungary
  • India
  • Indonesia
  • Iran, Islamic Republic of
  • Italy
  • Japan
  • Kazakhstan
  • Korea, Republic of
  • Latvia
  • Lithuania
  • Malaysia
  • Mexico
  • Netherlands
  • Norway
  • Pakistan
  • Philippines
  • Poland
  • Portugal
  • Puerto Rico
  • Russian Federation
  • Saudi Arabia
  • Singapore
  • South Africa
  • Spain
  • Sweden
  • Taiwan
  • Thailand
  • Turkey
  • United Arab Emirates
  • United Kingdom (GB)
  • United States (USA)
  • Ukraine
  • Uzbekistan
  • Venezuela
  • Vietnam

Specialised in = Specialisation

Scope of business:

Scope of business:
Market Sectors: Research Solutions: Research services:
Specialised in Automotive
Specialised in Consumer Services
Specialised in Durables / Electrical Goods
Specialised in Financial Services
Specialised in Healthcare / Pharmaceutical

Advertising / Public Relations
Agriculture
Beverages
Catering / Hospitality
Charity / Non-profit
Chemicals
Confectionery
Consultancy
Cosmetics / Hygiene
Direct Marketing
Detergents
Entertainment Industry
Energy / Utilities
Fragrance Industry
Foods / Nutrition
IT / Software / Hardware
Legal / Lawyers
Logistic / Mail / Transportation
Cable / Satellite TV
Internet / Online
Print Publications
Radio
Television
Petrol / Oil / Gas
Public Sector / Government
Drug Stores / Pharmacies
Fast Food Industry
Restaurants / Food Service
Supermarkets
Telecommunications
Textile / Fashion / Clothing
Tobacco / Cigarettes
Toys / Games
Travel / Tourism / Sport / Leisure
Specialised in Brand Research
Specialised in Concept / Positioning Development
Specialised in Ethnographic Research
Specialised in Product Testing
Specialised in Segmentation Research

Advertising Tracking
Copy Testing
Business-to-business
Children / Youth's Research
Concept Testing
Consumer Research
Corporate Image Research
Customer Satisfaction Studies
Data mining
Demographic Research
Employee Research
Image Studies
International Studies
Lifestyle & Value Trends
Audience Research
Print Publications
Radio
Television
Mystery Shopping
Car Clinics
Product Development
Omnibus
Opinion Polling
Packaging / Design
Pricing Studies
Projective Techniques
Political Polling
Public Opinion
Exit Interviews
Sales Tracking
Store Audits
Scenario Planning
Semiotic and Cultural Analysis
Senior Citizen / Mid-life
Shopper Insights
Statistic Analysis
Social Research
Syndicated Research
Tracking Studies
Usage & Attitude Studies
Web Panel
Data Analysis
Eye Tracking
Neuroscience / Neuromarketing / Neuromonitoring
Advertising / Communication
Business-to-Business Research
International Research
Marketing Research
New Product Research
Political Research
Social / Cultural Research
Pre-Recruiting
Field Audits
Mobile Phone Surveys
Mobile Ethnography
Online
Telephone
Business Insights
Monitoring and Analysis
Desk Research
Omnibus Surveys
Research Software
Sensory Research
PAPI
CAPI
CATI
Mail
Online
Mystery shoppers
Focus groups
in-depth interviews
Recruiting
Online focus groups

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2-8,10th floor, H-Tower 192-19, Nonhyun-dong
Gangnam-ku
135-826 Seoul
Korea, Republic of
Phone: +82-2-3014.1000
Fax: +82-2-3014.0774
E-mail
Website



Key people
Mr. Ick-Sang Roh
Mr. Woo-Seoc Hann
Ms. Jae-Sun Jung
Mr. Jae-Woong Shim

ESOMAR Member
Ick-Sang Roh
Shin Ae Choi

Full Service Agency
Founded in: 1978
Employees: 270
Interviewers: 20,000
Turnover: USD 47.000.000