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Mercury Research SRL


Commercial affiliations   Global Market Research (www.agmr.com)
Professional Associations   SORMA; AMA; QRCA

Mercury Research is one of Romania’s top independent market research companies, with an experience of 16 years in the Romanian market.

The company employs a full time staff of 50 people and an extensive network of over 400 well trained interviewers. Our modern 79-seats CATI facility is operated by more than 100 interviewers. We operate our own panel of consumers, representative for the online Romanian population, recruited mostly through off-line methods.

Our main clients are active in various areas covering Fast Moving Consumers Goods, Pharmaceuticals, Households Products, Automotive, Telecommunications, Media, Financial Services, Constructions, Agriculture, and Non-governmental Organizations.

The geographical scope of Mercury Research’s activities is widening to include Serbia, Croatia, Slovenia, Bosnia & Herzegovina, Bulgaria, Czech Republic and Slovakia.

Research conducted in:

Research conducted in:
Regions: Countries:
Central/Eastern Europe
Bulgaria
Croatia
Czech Republic
Poland
Romania
Slovak Republic
Slovenia

Specialised in = Specialisation

Scope of business:

Scope of business:
Market Sectors: Research Solutions: Research services:
Specialised in Automotive
Specialised in Financial Services
Specialised in Healthcare / Pharmaceutical
Specialised in Media / Entertainment
Specialised in Telecommunications

Advertising / Public Relations
Agriculture
Beverages
Confectionery
Cosmetics / Hygiene
Durables / Electrical Goods
Detergents
Energy / Utilities
Fragrance Industry
Food
IT / Software / Hardware
Legal / Lawyers
Logistic / Mail / Transportation
Petrol / Oil / Gas
Public Sector / Government
Retail / Wholesale
Textile / Fashion / Clothing
Tobacco / Cigarettes
Toys / Games
Travel / Tourism / Sport / Leisure
Specialised in Advertising Research
Specialised in Customer Satisfaction Studies
Specialised in Product Testing
Specialised in Segmentation Research
Specialised in Tracking Studies

Audience Research
Brand Research
Business-to-business
Children / Youth's Research
Consumer Research
Concept Testing
Demographic Research
Employee Research
Ethnographic Research
Image Studies
International Studies
Media Testing
New Product Development
Omnibus
Opinion Polling
Packaging / Design
Panels
Pricing Studies
Projective Techniques
Scenario Planning
Semiotic and Cultural Analysis
Statistic Analysis
Syndicated Research
Usage & Attitude Studies
Web Panel
Desk Research

Quantitative
PAPI
CAPI
CATI
Online
Mystery shoppers

Qualitative
Focus groups
in-depth interviews
Recruiting



95 Siret Street, 1st Floor,
Sector 1
012152 Bucharest
Romania
Phone: +40-21-224.6600
Fax: +40-21-224.6611
E-mail
Website



Key people
Ms. Ingrid Lambru
Mr. Ioan Simu

ESOMAR Member
Ingrid Lambru

Full Service Agency
Founded in: 1992
Employees: 50
Interviewers: 500
Turnover: EUR 2.000.000