ESOMAR Directory of Research

FOCUS was one of the first independent research agencies to be established in Slovakia. The core of the agency's professional team was formed in the spring of 1990, when it initiated, analyzed and published one of the first independent public opinion polls in Slovakia. The agency was established as a legally independent entity in 1991. It was founded by a group of sociologists, polling professionals, and communication and advertising specialists. In 1993, the FOCUS agency established its own network of interviewers and included marketing research and the research of advertisement and media as part of its services.
 

Professional Associations

SAVA - Slovak Association of Research Agencies

= Specialisation

Scope of business:

Scope of business:

Market Sectors:	Research Solutions:	Research services:
Charity / Non-profit Public Sector / Government Advertising / Public Relations Automotive Beverages Confectionery Cosmetics / Hygiene Durables / Electrical Goods Energy / Utilities Financial Services Food Healthcare / Pharmaceutical Media / Entertainment Petrol / Oil / Gas Retail / Wholesale Textile / Fashion / Clothing Travel / Tourism / Sport / Leisure	Omnibus Opinion Polling Advertising Research Audience Research Brand Research Business-to-business Children / Youth's Research Consumer Research Concept Testing Customer Satisfaction Studies Employee Research Image Studies Media Testing Packaging / Design Pricing Studies Product Testing Segmentation Research Statistic Analysis Usage & Attitude Studies	Quantitative PAPI CATI Mystery shoppers Qualitative Focus groups in-depth interviews