ESOMAR Directory of Research

Aragon is a full service research company providing marketing research, planning and consultancy to support good business decisions.

RESEARCH APPROACHES:
Integration of quantitative and qualitative methods. Both are also available as on-line research.

Quantitative: secondary data analysis, F2F, CATI, CAPI, CAWI, research over mail, time series and conjoint.
Equipment: 48 CATI stations, Sawtooth software, custom market intelligence software.

Qualitative: interviews, focus groups, observation, mystery shopping.
Equipment: room for implementation and observation with one-way mirror, AV technology, CAQDA, data base of potential participants.

AREAS OF EXPERTISE:
- Research for support of product development: multi-method approach combining observation, benchmarking and conjoint analysis (CVA-conjoint value analysis, ACA-adaptive conjoint analysis and CBC-choice based conjoint)
- Research for support of planning and evaluation of communication activities supporting the whole communication cycle
- Brand measurement and development (architecture, identity, positioning, extension): multi-method approach combining secondary data analysis, survey, perceptual mapping and focus groups
 

Professional Associations

AMA; Slovenian Advertising Association; Slovenian Marketing Association

= Specialisation

Scope of business:

Scope of business:

Market Sectors:	Research Solutions:	Research services:
Advertising / Public Relations Automotive Food Healthcare / Pharmaceutical Telecommunications Agriculture Beverages Catering / Hospitality Charity / Non-profit Chemicals Confectionery Consultancy Cosmetics / Hygiene Durables / Electrical Goods Detergents Energy / Utilities Financial Services IT / Software / Hardware Legal / Lawyers Logistic / Mail / Transportation Media / Entertainment Petrol / Oil / Gas Public Sector / Government Retail / Wholesale Textile / Fashion / Clothing Tobacco / Cigarettes Toys / Games Travel / Tourism / Sport / Leisure	Brand Research Consumer Research New Product Development Pricing Studies Segmentation Research Audience Research Business-to-business Children / Youth's Research Concept Testing Data mining Demographic Research Employee Research Image Studies International Studies Media Testing Opinion Polling Packaging / Design Projective Techniques Product Testing Semiotic and Cultural Analysis Senior Citizen / Mid-life Tracking Studies Usage & Attitude Studies	Desk Research Quantitative PAPI CAPI CATI Mail Online Mystery shoppers Qualitative Focus groups in-depth interviews Recruiting Online focus groups