ESOMAR Directory of Research

VIEWPOINT is an independent professional marketing research company and one of the largest local marketing research firms.

VIEWPOINT has offices in northern, central and southern Taiwan reaching all urban, suburban and rural areas.

Our uniqueness:
- Comprehensive and through understanding of Taiwan market and local demographic, lifestyle/value, cultureal and social characteristics.
- Provide a full service market reserach throughout Taiwan and China with high quality standard.
- Senior and experienced reserachers to serve at the first line in order to provide clients valuable and insightful implication of consumers and market.
 

= Specialisation

Scope of business:

Scope of business:

Market Sectors:	Research Solutions:	Research services:
Financial Services Food Healthcare / Pharmaceutical IT / Software / Hardware Tobacco / Cigarettes Advertising / Public Relations Automotive Beverages Catering / Hospitality Chemicals Confectionery Consultancy Cosmetics / Hygiene Durables / Electrical Goods Detergents Fragrance Industry Media / Entertainment Petrol / Oil / Gas Telecommunications Textile / Fashion / Clothing Toys / Games Travel / Tourism / Sport / Leisure	Brand Research Business-to-business Customer Satisfaction Studies Tracking Studies Usage & Attitude Studies Advertising Research Audience Research Children / Youth's Research Consumer Research Concept Testing Demographic Research Employee Research Ethnographic Research Image Studies New Product Development Packaging / Design Pricing Studies Projective Techniques Product Testing Segmentation Research Senior Citizen / Mid-life Statistic Analysis	Desk Research Quantitative PAPI CAPI CATI Mail Online Mystery shoppers Qualitative Focus groups in-depth interviews Recruiting