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Viewpoint Research & Consulting Co., Ltd.

VIEWPOINT is an independent professional marketing research company and one of the largest local marketing research firms.

VIEWPOINT has offices in northern, central and southern Taiwan reaching all urban, suburban and rural areas.

Our uniqueness:
- Comprehensive and through understanding of Taiwan market and local demographic, lifestyle/value, cultureal and social characteristics.
- Provide a full service market reserach throughout Taiwan and China with high quality standard.
- Senior and experienced reserachers to serve at the first line in order to provide clients valuable and insightful implication of consumers and market.
 

Research conducted in:

Research conducted in:
Regions: Countries:
  • Asia (Pacific)
 
  • Japan
  • Taiwan

Specialised in = Specialisation

Scope of business:

Scope of business:
Market Sectors: Research Solutions: Research services:
Specialised in Financial Services
Specialised in Foods / Nutrition
Specialised in Healthcare / Pharmaceutical
Specialised in IT / Software / Hardware
Specialised in Tobacco / Cigarettes

Advertising / Public Relations
Automotive
Beverages
Catering / Hospitality
Chemicals
Confectionery
Consultancy
Cosmetics / Hygiene
Durables / Electrical Goods
Detergents
Fragrance Industry
Media
Petrol / Oil / Gas
Telecommunications
Textile / Fashion / Clothing
Toys / Games
Travel / Tourism / Sport / Leisure
Specialised in Brand Research
Specialised in Business-to-business
Specialised in Customer Satisfaction Studies
Specialised in Tracking Studies
Specialised in Usage & Attitude Studies

Advertising Research
Children / Youth's Research
Concept Testing
Consumer Research
Demographic Research
Employee Research
Ethnographic Research
Image Studies
Audience Research
Product Research
Product Testing
Packaging / Design
Pricing Studies
Projective Techniques
Segmentation Research
Senior Citizen / Mid-life
Statistic Analysis
Desk Research
PAPI
CAPI
CATI
Mail
Online
Mystery shoppers
Focus groups
in-depth interviews
Recruiting

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No.71 Sung Chiang Road
104 Taipei
Taiwan
Phone: 886-2-2500.7111
Fax: 886-2-2507.5828
E-mail
Website



Key people
Mr. Mike Chou
Ms. Stephanie Lien

ESOMAR Member
Mike Chou

Full Service Agency
Founded in: 1987
Employees: 40
Interviewers: 600