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Auton & Co

We deliver more insight…less reportage.

Our business is coordination of multi-country qualitative research…to deliver the consumer insights to drive international brands.

Insight is more than faithful reportage of ‘everything people said’.

It is the ability to ‘sense’ the potential core cross-cultural similarity and relevance of ideas, feelings, relationships, between consumers, product categories and brands. That’s where experience counts, and Richard Auton has over 25 years’ experience in doing just that.

Supported by a team of 15 heavyweight Associate researchers (most with serious language ability) and a dedicated coordination team based in London, we handle everything up to the largest global studies, moderating ourselves in the UK but working with selected qualitative partners in other markets. However, Richard Auton always takes personal responsibility for the final insights and recommendations.

Although much of our business is international, we regularly conduct ‘UK only’ studies as part of our offer.
 

Professional Associations   

  MRS; AQRP


Research conducted in:

Research conducted in:
Regions: Countries:
  • Africa
  • Asia (Pacific)
  • Asia (Australasia)
  • America (Central)
  • America (Caribbean)
  • Europe (Central/Eastern)
  • America (South)
  • Middle East
  • America (North)
  • Europe (Northern/Western)
 
  • Andorra
  • Antigua and Barbuda
  • Argentina
  • Armenia
  • Aruba
  • Australia
  • Austria
  • Bahamas
  • Bahrain
  • Barbados
  • Belgium
  • Bermuda
  • Bolivia
  • Brazil
  • Bulgaria
  • Canada
  • Georgia
  • Caymen Islands
  • Chile
  • China
  • Colombia
  • Costa Rica
  • Croatia
  • Cuba
  • Curacao
  • Cyprus
  • Czech Republic
  • Denmark
  • Dominican Republic
  • Ecuador
  • Egypt
  • Estonia
  • Falkland Islands
  • Finland
  • France
  • French Guiana
  • Germany
  • Ghana
  • Granada
  • Greece
  • Greenland
  • Guadeloupe
  • Guyana
  • Haiti
  • Hong Kong
  • Hungary
  • Iceland
  • India
  • Indonesia
  • Ireland
  • Israel
  • Italy
  • Jamaica
  • Japan
  • Kenya
  • Latvia
  • Lebanon
  • Lichtenstein
  • Lithuania
  • Luxembourg
  • Malaysia
  • Malta
  • Martinique
  • Mexico
  • Monaco
  • Morocco
  • Netherlands
  • New Zealand
  • Nigeria
  • Norway
  • Paraguay
  • Peru
  • Philippines
  • Poland
  • Portugal
  • Puerto Rico
  • Qatar
  • Romania
  • Russian Federation
  • Saint Vincent and the Grenadines
  • Saint Lucia
  • Saudi Arabia
  • Serbia
  • Singapore
  • Slovakia
  • South Africa
  • Spain
  • Spain (Canary Islands)
  • Sweden
  • Switzerland
  • Taiwan
  • Thailand
  • Trinidad & Tobago
  • Turkey
  • United Arab Emirates
  • United Kingdom (GB)
  • United States (USA)
  • Ukraine
  • Uruguay
  • Venezuela
  • Vietnam
  • Anguila
  • Dominica
  • Gibraltar
  • Grenada
  • Korea, Democratic People's Republic
  • Isle of Man
  • Netherlands Antilles
  • Saint Kitts and Nevis
  • Channel Island
  • Virgin Islands
  • Virgin Islands (USA)

Specialised in = Specialisation

Scope of business:

Scope of business:
Market Sectors: Research Solutions: Research services:
Specialised in Advertising / Public Relations
Specialised in Beverages
Specialised in Confectionery
Specialised in Foods / Nutrition
Specialised in Petrol / Oil / Gas

Automotive
Apparel / Clothing
Consultancy
Cosmetics / Hygiene
Mothers
Parents
Detergents
Energy / Utilities
Fashion Industry
Healthcare / Pharmaceutical
New Products
Textile / Fashion / Clothing
Travel / Tourism / Sport / Leisure
Specialised in Brand Research
Specialised in Consumer Research
Specialised in Corporate Image Research
Specialised in International Studies
Specialised in Projective Techniques

Business-to-business
Children / Youth's Research
Concept / Positioning Development
Concept Testing
Ethnographic Research
Image Studies
Product Testing
Packaging / Design
Segmentation Research
Semiotic and Cultural Analysis
Senior Citizen / Mid-life
Desk Research
Focus groups
in-depth interviews
Recruiting

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56 Woodside Avenue
Highgate
N6 4ST London
United Kingdom (GB)
Phone: +44 (0)207 433 6920
Fax: +44-20-7433.6921
E-mail
Website



Key people
Mr. Richard Auton
Ms. Linda Jarvis

ESOMAR Member
Richard Auton

Qualitative Agency/Consultant
Founded in: 2000