ESOMAR Directory of Research

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The Online Research Unit (The ORU)

The Online Research Unit is a specialist online data collection and panel management company. We own and manage one of Australia's largest ''research-only'' online panel and highly experienced local ?full service? fieldwork team.
Our panels include:
The ORU Australian Consumer Panel
The ORU SME Panel (B2B)
We are committed to Research Quality
Accredited ISO 26362: Access Panels in Market, Opinion and Social Research
Accredited ISO 20252: Market & Social Research
Accredited AMSRO QSOAP 'Gold' Standard
Our Panels are built and managed by researchers for research purposes only.
We comply to global (ESOMAR) and local (AMSRS) guidelines and are members of AMSRO.
Our Services Include:
Full-service online fieldwork including online sampling, survey scripting/programming, hosting and data-delivery for ad-hoc & tracking projects.
Sample-Only provision
Use of the latest survey technology with ?Interactive survey tools?, Surveys built for multiple devices, Mobile, Real-time & live data access etc.
Custom panel building & management.
Complex - extensive experience with Conjoint, Choice Modelling etc
Why Choose The ORU?
We employ quality accredited research-specific processes every step of the way
Our programmers & data analysts are all at a senior level, each with minimum 11 years experience in research. This sets us apart from the competition ? we get your Data Processing right.
Our focus is to ensure your projects are exposed to representative, reliable and robust sampling


Commercial affiliations


Professional Associations   


Certification and endorsing bodies


Research conducted in:

Research conducted in:
Regions: Countries:
  • Asia (Pacific)
  • Asia (Australasia)
  • Australia
  • New Zealand
  • Tasmania

Specialised in = Specialisation

Scope of business:

Scope of business:
Market Sectors: Research Solutions: Research services:
Specialised in Advertising Research
Specialised in Brand Research
Specialised in Business-to-business
Specialised in Concept Testing
Specialised in Consumer Research
Specialised in Customer Satisfaction Studies
Specialised in Demographic Research
Specialised in Employee Research
Specialised in Media Testing
Specialised in Audience Research
Specialised in Product Research
Specialised in Omnibus
Specialised in Opinion Polling
Specialised in Panels
Specialised in Pricing Studies
Specialised in Segmentation Research
Specialised in Statistic Analysis
Specialised in Tracking Studies
Specialised in Usage & Attitude Studies
Specialised in Web Panel


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Level 1, Ogilvy House
72 Christie St, St Leonards
2065 Sydney
Phone: +61-2-8922-9200
Fax: +61-2-8922-9292

Key people
Mr. Sam Dier

Sam Dier

Fieldwork and Tabulation
Founded in: 1999
Employees: 24