ESOMAR Directory of Research

General Information

At AMR we believe in having well-founded perspectives that don't just identify a client's problems, but help solve them. With over 25 years experience, and a client list of top-tier organisations in Australia, we're all about research directions that matter.

Services

We use advanced qualitative and quantitative techniques across a wide range of research areas
Customer Experience and Loyalty
Segmentation and Brand (re) Positioning
Source of Growth Analysis Acquisition and Retention
Brand Development and Tracking
Corporate Reputation
Campaign Development and Evaluation
Pricing
Shopper Insights
Channel Research
Retail Environment Design
New Products and Innovation
Social and Government Research

Among our consultants we have specialist expertise across the following sectors:

Automotive
Banking and Finance
Corporate Reputation
Health/Pharmaceutical
Retail/FMCG
Social and Government
Tourism
Utilities

Key Partners

Our partner organisations are all at the forefront of developments internationally, accessing emerging technologies which enable us to deliver world's best practice.

- Reputation Institute
- Harris Interactive
- Hoed
- Impact Employee Communications
 

Commercial affiliations		Harris Interactive, Reputation Institute
Professional Associations		Australian Market & Social Research Society; AMSRO
Certification and endorsing bodies		Interviewer Quality Control Australia - Market Research Quality Assurance

= Specialisation

Scope of business:

Scope of business:

Market Sectors:	Research Solutions:	Research services:
Advertising / Public Relations Automotive Financial Services Public Sector / Government Telecommunications Consultancy Durables / Electrical Goods Energy / Utilities Healthcare / Pharmaceutical IT / Software / Hardware Legal / Lawyers Media / Entertainment Retail / Wholesale Textile / Fashion / Clothing Travel / Tourism / Sport / Leisure	Brand Research Customer Satisfaction Studies Image Studies Tracking Studies Web Panel Advertising Research Business-to-business Consumer Research Concept Testing Data mining Employee Research Ethnographic Research International Studies New Product Development Opinion Polling Packaging / Design Panels Pricing Studies Projective Techniques Product Testing Segmentation Research Statistic Analysis Usage & Attitude Studies	Desk Research Quantitative PAPI CATI Mail Online Mystery shoppers Qualitative Focus groups in-depth interviews Recruiting Online focus groups