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AMR

General Information

At AMR we believe in having well-founded perspectives that don?t just identify a client?s problems, but help solve them. With over 25 years experience, and a client list of top-tier organisations in Australia, we?re all about research directions that matter.

Services

We use advanced qualitative and quantitative techniques across a wide range of research areas
Customer Experience and Loyalty
Segmentation and Brand (re) Positioning
Source of Growth Analysis ? Acquisition and Retention
Brand Development and Tracking
Corporate Reputation
Campaign Development and Evaluation
Pricing
Shopper Insights
Channel Research
Retail Environment Design
New Products and Innovation
Social and Government Research

Among our consultants we have specialist expertise across the following sectors:

Automotive
Banking and Finance
Corporate Reputation
Health/Pharmaceutical
Retail/FMCG
Social and Government
Tourism
Utilities

Key Partners

Our partner organisations are all at the forefront of developments internationally, accessing emerging technologies which enable us to deliver world's best practice.

- Reputation Institute
- Harris Interactive
- Hoed
- Impact Employee Communications
 

Commercial affiliations

  Harris Interactive, Reputation Institute

Professional Associations   

  Australian Market & Social Research Society; AMSRO

Certification and endorsing bodies

  Interviewer Quality Control Australia - Market Research Quality Assurance
 

Research conducted in:

Research conducted in:
Regions: Countries:
  • Asia (Pacific)
  • Asia (Australasia)
  • America (North)
  • Europe (Northern/Western)
 
  • Australia
  • China
  • Hong Kong
  • New Zealand
  • Singapore
  • Taiwan
  • United Kingdom (GB)
  • United States (USA)

Specialised in = Specialisation

Scope of business:

Scope of business:
Market Sectors: Research Solutions: Research services:
Specialised in Advertising / Public Relations
Specialised in Automotive
Specialised in Financial Services
Specialised in Public Sector / Government
Specialised in Telecommunications

Consultancy
Durables / Electrical Goods
Energy / Utilities
Healthcare / Pharmaceutical
IT / Software / Hardware
Legal / Lawyers
Media
Retail / Wholesale
Textile / Fashion / Clothing
Travel / Tourism / Sport / Leisure
Specialised in Brand Research
Specialised in Customer Satisfaction Studies
Specialised in Image Studies
Specialised in Tracking Studies
Specialised in Web Panel

Advertising Research
Business-to-business
Concept Testing
Consumer Research
Data mining
Employee Research
Ethnographic Research
International Studies
Product Research
Product Testing
Opinion Polling
Packaging / Design
Panels
Pricing Studies
Projective Techniques
Segmentation Research
Statistic Analysis
Usage & Attitude Studies
Desk Research
PAPI
CATI
Mail
Online
Mystery shoppers
Focus groups
in-depth interviews
Recruiting
Online focus groups

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72 Christie St
Ultimo
2065 St Leonards
NSW
Australia
Phone: +61-2-9020.6700
Fax: +61-2-9020.6789
E-mail
Website



Key people
Mr. Gary Wilkinson
Mr. Oliver Freedman
Ms. Mary Forgie
Mr. Chris Pyra

ESOMAR Member
Oliver Freedman

Full Service Agency
Founded in: 1984
Employees: 50
Interviewers: 300