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Brain - Brand Investigation, S.A. de C.V.

The BRAIN organization is a full-service marketing and opinion research leading group in Mexico, certified with ISO 9001:2000 with operational companies specialized in different research areas.

BRAIN - Quantitative Hi-tech company with its own Data Collection Company (fieldwork, coding, and data entering) working exclusively for Brain. More than 40% of each project is supervised and 100% is edited.

BRAINQ - Qualitative specialists with the most strict recruitment method and moderators training.

BRAINTEL - CATI center with 78 stations. We have a unique supervision system allowing clients to attend any interviewing call conducted in live time from their own office.

Industry Expertise: Advertising, Automotive, Consumer & Package Goods, Durable Goods, Financial, Healthcare, Food & Beverages, Retail, Telecom.

We are able to cover all Mexico country as well as almost all Latin-American countries (but we are also experienced in conducting research overseas).

BRAIN is a company strictly attached to the AMAI ethic codes.
 

Professional Associations   

  AMAI; MRA; AMA; ESOMAR


Research conducted in:

Research conducted in:
Regions: Countries:
  • Worldwide
 
  • Mexico

Specialised in = Specialisation

Scope of business:

Scope of business:
Market Sectors: Research Solutions: Research services:
Specialised in Automotive
Specialised in Beverages
Specialised in Cosmetics / Hygiene
Specialised in Foods / Nutrition
Specialised in Telecommunications

Advertising / Public Relations
Catering / Hospitality
Chemicals
Confectionery
Durables / Electrical Goods
Detergents
Energy / Utilities
Financial Services
Healthcare / Pharmaceutical
Legal / Lawyers
Logistic / Mail / Transportation
Media
Petrol / Oil / Gas
Public Sector / Government
Retail / Wholesale
Textile / Fashion / Clothing
Tobacco / Cigarettes
Toys / Games
Travel / Tourism / Sport / Leisure
Specialised in Business-to-business
Specialised in Consumer Research
Specialised in International Studies
Specialised in Product Testing
Specialised in Usage & Attitude Studies

Advertising Research
Brand Research
Children / Youth's Research
Concept Testing
Customer Satisfaction Studies
Data mining
Demographic Research
Employee Research
Ethnographic Research
Image Studies
Media Testing
Product Research
Opinion Polling
Packaging / Design
Pricing Studies
Projective Techniques
Store Audits
Scenario Planning
Segmentation Research
Semiotic and Cultural Analysis
Statistic Analysis
Syndicated Research
Tracking Studies
PAPI
CAPI
CATI
Mail
Online
Mystery shoppers
Focus groups
in-depth interviews
Recruiting
Online focus groups

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Ejercito Nacional # 436 - Piso 8
Col. Chapultepec Morales
11570 Mexico City
Mexico
Phone: +52-55-3098.4800
Fax: +52-55-3098.4836
E-mail
Website



Key people
Mr. Felipe Espinosa
Ms. Laura Ruvalcaba
Ms. Gloria Ocampo

ESOMAR Member
Laura Eugenia Ruvalcaba

Full Service Agency
Founded in: 1998
Employees: 120
Interviewers: 450
Turnover: USD 12.000.000