ESOMAR Directory of Research

Full-service marketing research firm, providing insightful marketing guidance and customized research solutions to our Fortune 500 clients since 1993. Full ISO - 9001 quality certification of both Quali & Quanti processes.

Only TRULY bicultural and bilingual research service in Mexico with extensive experience coordinating and conducting studies throughout the greater Latino market - North, Central and South America. Specialization in pharmaceutical, high tech, consumer products, business-to-business. Qualitative division, ranked among top ten in Mexico offers expertise moderation, 2 “state of the art” focus group facilities and lounges for comfortable 15 person seating, “out of box” techniques, observational research, Perception Analyzer advertising testing. Qual/Quant expertise in: Advertising testing, new product launches, brand equity modelling, attitudes segmentation, brand architecture, etc. As well as offering innovative techniques such as eye-tracking and measurement of emotions.

Full access to cutting age data colletion systems such as: Hand-held, CAPI, CATI, Webcasting and traditional methods as: door to door; CLT: Gang Survey, Hall Test, B2B, Hospitals, etc.
 

Certification and endorsing bodies

ISO 9001:2000

= Specialisation

Scope of business:

Scope of business:

Market Sectors:	Research Solutions:	Research services:
Advertising / Public Relations Beverages Cosmetics / Hygiene Healthcare / Pharmaceutical Automotive Catering / Hospitality Durables / Electrical Goods Detergents Energy / Utilities Financial Services Food Media / Entertainment Telecommunications	Advertising Research Brand Research Business-to-business Children / Youth's Research Consumer Research Concept Testing	Quantitative PAPI CAPI CATI Mail Qualitative Focus groups in-depth interviews Recruiting