ESOMAR Directory of Research

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RenM | Matrix

Matrix is a full service research agency.
Our core markets are banking and insurance, communication and transport, energy and water, government and policy and education and health care. Our specialities are customer satisfaction, employee involvement, communication and media, image and positioning and business to business research. We have a dedicated department for research on products and brands (beauty and personal care, food and beverages, home care and consumer electronics).

If you are looking for custom made research, you are at the right address. As the circumstances your company operates in determine to a large extent the position you hold towards your clients and relations, a custom made research approach is required. Our broad expertise allows us to quickly find those special characteristics and efficiently adapt our approach to your needs.

Our international research experience goes back several decades. We are aware of all the pitfalls and guarantee an efficient organization, good and open communication, a timely delivery of the results and a callcenter fully equipped for multi country studies. Our global network of independent research agencies, selected on their proven quality and reliability, allows for a most optimal selection of agencies for international studies.

Professional Associations   

  MOA; RKG (Research Hallmark Group); Beroepsvereniging voor Communicatie; Nima; MWG

Certification and endorsing bodies

  ISO 20252; Research Hallmark (RKG)

Research conducted in:

Research conducted in:
Regions: Countries:
  • America (North)
  • Europe (Northern/Western)
  • Austria
  • Belgium
  • Denmark
  • Finland
  • France
  • Germany
  • Greece
  • Ireland
  • Italy
  • Luxembourg
  • Netherlands
  • Norway
  • Portugal
  • Spain
  • Sweden
  • Switzerland
  • United Kingdom (GB)
  • United States (USA)

Specialised in = Specialisation

Scope of business:

Scope of business:
Market Sectors: Research Solutions: Research services:
Specialised in Advertising / Public Relations
Specialised in Cosmetics / Hygiene
Specialised in Financial Services
Specialised in Logistic / Mail / Transportation
Specialised in Telecommunications

Catering / Hospitality
Charity / Non-profit
Durables / Electrical Goods
Energy / Utilities
Fragrance Industry
Foods / Nutrition
Healthcare / Pharmaceutical
IT / Software / Hardware
Legal / Lawyers
Petrol / Oil / Gas
Public Sector / Government
Retail / Wholesale
Textile / Fashion / Clothing
Tobacco / Cigarettes
Toys / Games
Travel / Tourism / Sport / Leisure
Specialised in Brand Research
Specialised in Business-to-business
Specialised in Customer Satisfaction Studies
Specialised in Employee Research
Specialised in Usage & Attitude Studies

Advertising Research
Children / Youth's Research
Concept Testing
Consumer Research
Ethnographic Research
Image Studies
International Studies
Media Testing
Audience Research
Product Research
Product Testing
Opinion Polling
Packaging / Design
Pricing Studies
Projective Techniques
Store Audits
Segmentation Research
Senior Citizen / Mid-life
Statistic Analysis
Syndicated Research
Tracking Studies
Web Panel
Desk Research
Mystery shoppers
Focus groups
in-depth interviews
Online focus groups

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Gebr Hermansstraat 2
6221 XM Maastricht
Phone: +31-43-350.8000
Fax: +31-43-350.8001

Key people
Mr. Max Cramwinckel
Mrs. Anouk Peerboom

Max Cramwinckel

Full Service Agency
Founded in: 1971
Employees: 20
Interviewers: 250