ESOMAR Directory of Research

IMAS International Poland is an independent full service qualitative and quantitative market research agency.

Services:
- ad hoc in all methodologies (FGI, IDI, CATI, FTF PAPI and CAPI, Online)
- reliable local partner in Poland for data collection and data processing
- international co-ordination of multinational jobs
- design of research, fieldwork co-ordination, data collection, analysis and report (the whole project handling or only chosen parts of it)
- reports and presentation of results

Resources:
- well experienced staff; own moderators, IDI interviewers, recruiters, own researchers (English and German speaking)
- own CATI center: 50 interviewing stations, web-based software
- CAWI (on-line) system
- own on-line panels
- in-house data processing

IMAS is the first Polish company which introduced an omnibus based on online panel. We actively support usage of online methodologies in Poland on our blog: onlineresearch.pl
 

Commercial affiliations		IMAS International, Austria; IMAS Group
Professional Associations		Polish Society of Market and Opinion Researchers
Certification and endorsing bodies		OFBOR Certificate 2010 Interviewer Quality Control Program for CATI

= Specialisation

Scope of business:

Scope of business:

Market Sectors:	Research Solutions:	Research services:
Advertising / Public Relations Agriculture Financial Services IT / Software / Hardware Telecommunications Automotive Beverages Charity / Non-profit Chemicals Confectionery Consultancy Cosmetics / Hygiene Durables / Electrical Goods Detergents Energy / Utilities Fragrance Industry Food Healthcare / Pharmaceutical Logistic / Mail / Transportation Media / Entertainment Petrol / Oil / Gas Public Sector / Government Retail / Wholesale Textile / Fashion / Clothing Toys / Games Travel / Tourism / Sport / Leisure	Advertising Research Brand Research Business-to-business International Studies Web Panel Audience Research Children / Youth's Research Consumer Research Concept Testing Customer Satisfaction Studies Employee Research Ethnographic Research Image Studies Media Testing New Product Development Omnibus Opinion Polling Packaging / Design Pricing Studies Projective Techniques Product Testing Retail Audit Segmentation Research Semiotic and Cultural Analysis Senior Citizen / Mid-life Statistic Analysis Tracking Studies Usage & Attitude Studies	Desk Research Quantitative PAPI CAPI CATI Mail Online Qualitative Focus groups in-depth interviews Recruiting Online focus groups