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IMAS International

Are you looking for a reliable field and DP partner in Poland or CEE who would treat your needs with respect? Are you looking for a professional partner with highly skilled qualitative resources and online capabilities? You are right in the place.

IMAS Poland, established in 1994, is an independent full service qualitative and quantitative market research agency.

Services:
- ad hoc in all methodologies (FGI, IDI, CATI, FTF PAPI and CAPI, Online)
- reliable local partner in Poland for data collection and data processing
- international co-ordination of multinational jobs
- design of research, fieldwork co-ordination, data collection, analysis and report (the whole project handling or only chosen parts of it)

Resources:
- well experienced staff; own moderators, IDI interviewers, recruiters, own researchers (English and German speaking)
- own CATI center: 50 interviewing stations, web-based software
- CAWI (on-line) system
- own on-line panels, about 40K active panel members
- in-house data processing

IMAS is the first Polish company which introduced an omnibus based on an online panel. We actively support the usage of online methodologies in Poland on our blog: onlineresearch.pl

 

Commercial affiliations

  IMAS Group; RedRay Network

Professional Associations   

  Polish Association of Public Opinion and Marketing Research Firms (OFBOR)

Certification and endorsing bodies

  Certificate Interviewer Quality Control Program by OFBOR
 

Research conducted in:

Research conducted in:
Regions: Countries:
  • Europe (Central/Eastern)
  • Europe (Northern/Western)
 
  • Austria
  • Czech Republic
  • Germany
  • Hungary
  • Poland
  • Romania
  • Russian Federation
  • Slovakia
  • Ukraine

Specialised in = Specialisation

Scope of business:

Scope of business:
Market Sectors: Research Solutions: Research services:
Specialised in Agriculture
Specialised in Financial Services
Specialised in IT / Software / Hardware
Specialised in Telecommunications
Specialised in Travel / Tourism / Sport / Leisure

Advertising / Public Relations
Automotive
Beverages
Chemicals
Consultancy
Consumer Services
Cosmetics / Hygiene
Affluent
Children
College / University Students
Mature / Seniors
Mothers
Parents
Teenagers / Youth
Durables / Electrical Goods
Detergents
Education
Energy / Utilities
Fragrance Industry
Foods / Nutrition
Healthcare / Pharmaceutical
Petrol / Oil / Gas
Public Sector / Government
Textile / Fashion / Clothing
Toys / Games
Specialised in Advertising Tracking
Specialised in Brand Research
Specialised in Business-to-business
Specialised in Web Panel

Children / Youth's Research
Concept / Positioning Development
Concept Testing
Consumer Research
Corporate Image Research
Customer Satisfaction Studies
Employee Research
Ethnographic Research
Image Studies
International Studies
Audience Research
Internet / Online
Car Clinics
Product Development
Product Testing
Omnibus
Opinion Polling
Packaging / Design
Panels
Pricing Studies
Projective Techniques
Psychological / Motivational Research
Exit Interviews
Store Audits
Reputation Research
Segmentation Research
Semiotic and Cultural Analysis
Senior Citizen / Mid-life
Shopper Insights
Statistic Analysis
Syndicated Research
Tracking Studies
Usage & Attitude Studies
Desk Research
Omnibus Surveys
Research Software
Questionnaires
PAPI
CAPI
CATI
Mail
Online
Focus groups
in-depth interviews
Recruiting
Online focus groups

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ul. Braci Gierymskich 156
51-640 Warsaw
Poland
Phone: +48-71-7710800
Fax: +48-717710801
E-mail
Website



Key people
Mrs. Beata Katarzyna Pachnowska Ph.D.
Mr. Jerzy Prokopiuk

ESOMAR Member
Jerzy Prokopiuk
Beata Katarzyna Pachnowska

Full Service Agency
Founded in: 1994
Employees: 20
Interviewers: 400