ESOMAR Directory of Research

Ipsos APEME is an independent, full service agency, offering a complete range of qualitative and quantitative techniques that are customised for each research. Ipsos APEME aims to perceive why things are the way they are and is fully committed to the new "information society". Each project needs to be endowed with the following characteristics:
- an unpretentious approach
- a wish to understand and corroborate the data gathered
- creativity in the way methods are applied.
All conclusions drawn from studies are decision orientated.
 

Commercial affiliations		Owner of Digital Insights; Member of Global Market Research
Professional Associations		APODEMO; APPM

= Specialisation

Scope of business:

Scope of business:

Market Sectors:	Research Solutions:	Research services:
Consultancy Food Retail / Wholesale Telecommunications Tobacco / Cigarettes Advertising / Public Relations Automotive Beverages Cosmetics / Hygiene Detergents Financial Services Healthcare / Pharmaceutical IT / Software / Hardware Logistic / Mail / Transportation Media / Entertainment Public Sector / Government Textile / Fashion / Clothing Travel / Tourism / Sport / Leisure	Brand Research Children / Youth's Research Concept Testing Image Studies Projective Techniques Advertising Research Business-to-business Consumer Research Customer Satisfaction Studies Employee Research Ethnographic Research International Studies New Product Development Opinion Polling Packaging / Design Pricing Studies Product Testing Retail Audit Segmentation Research Senior Citizen / Mid-life Tracking Studies Usage & Attitude Studies Web Panel	Desk Research Quantitative PAPI CATI Mail Online Mystery shoppers Qualitative Focus groups in-depth interviews Recruiting Online focus groups