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ROMIR Holding

Romir is one of the largest independent Russian research holdings, operating its own elaborate research network, which comprises about 30 branches and joint ventures located in key regions of Russia and the CIS countries.

Romir carries out research projects in three main areas: Ad-hoc research, Scan Panel research (based on data collected from real Russian households) and Mystery Shopping research.

In Romir Ad-hoc, we conduct Qualitative (FGD, in-depth etc.) and Quantitative studies (F2F, CATI (we operate our own CATI studio with 180 work stations), online research etc.); we also offer different innovative methods such as eye-tracking, ethnography, testing laboratory, neuromarketing etc.

Romir's unique panel, called Romir Scan Panel, comprises more than 10 000 individual consumers. The Scan Panel is based on a bar code scanning technology where each household within the panel is connected to the Internet. This technology allows us to receive verified data online and to deliver them promptly, after a quick control and processing procedure, to our clients in a convenient format.
The gathered data are divided into three main parts:
- Shopper/consumer profile (including media preferences)
- Everything about purchased products themselves (SKU
- Place of purchase (trade channels and exact retail


Commercial affiliations

  Gallup International

Professional Associations   

  IAA; Russia's Guild of Experts in Marketing; WIN (WorldWide Indepedent Network of Market Research)

Research conducted in:

Research conducted in:
Regions: Countries:
  • Asia (Pacific)
  • Europe (Central/Eastern)
  • Armenia
  • Azerbaijan
  • Belarus
  • Georgia
  • Estonia
  • Kazakhstan
  • Kyrgyzstan
  • Latvia
  • Lithuania
  • Moldova, Republic of
  • Russian Federation
  • Tajikistan
  • Ukraine
  • Uzbekistan

Specialised in = Specialisation

Scope of business:

Scope of business:
Market Sectors: Research Solutions: Research services:
Financial Services
Foods / Nutrition
Healthcare / Pharmaceutical
Image Studies
Car Clinics
Product Testing
Usage & Attitude Studies
Desk Research
Omnibus Surveys
Sensory Research
Mystery shoppers
Focus groups
in-depth interviews
Online focus groups

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Barklaya Street, 6-3
121087 Moscow
Russian Federation
Phone: +7-495-988.6081
Fax: +7-495-988.6081

Key people
Dr. Andrey Milekhin
Mrs. Olga Gorelova
Mr. Ivan Milekhin
Mrs. Inessa Ulyanova

Andrey V. Milekhin

Full Service Agency
Founded in: 1987
Employees: 300
Interviewers: 10000