ESOMAR Directory of Research

Alfa enjoys the combination of a long-lived academic background and market research experience in finding ideal solutions/methods for the specific problems of her clients, and being a consultant in all stages of research and development, by adopting the scientific approach as her principle.

Alfa gives full service to its clients, effectuating all phases of research including fieldwork, with its own qualified team of experts and interviewers.
 

Professional Associations

Turkish Association of Marketing & Public Opinion Research

= Specialisation

Scope of business:

Scope of business:

Market Sectors:	Research Solutions:	Research services:
Automotive Food Healthcare / Pharmaceutical Petrol / Oil / Gas Retail / Wholesale Advertising / Public Relations Agriculture Beverages Catering / Hospitality Chemicals Confectionery Consultancy Cosmetics / Hygiene Durables / Electrical Goods Detergents Energy / Utilities Fragrance Industry IT / Software / Hardware Logistic / Mail / Transportation Media / Entertainment Public Sector / Government Telecommunications Textile / Fashion / Clothing Tobacco / Cigarettes Toys / Games Travel / Tourism / Sport / Leisure	Business-to-business Consumer Research Customer Satisfaction Studies Image Studies Usage & Attitude Studies Advertising Research Brand Research Children / Youth's Research Concept Testing Data mining Demographic Research Employee Research Ethnographic Research New Product Development Packaging / Design Pricing Studies Projective Techniques Product Testing Segmentation Research Semiotic and Cultural Analysis Senior Citizen / Mid-life Statistic Analysis Tracking Studies	Desk Research Quantitative PAPI CAPI CATI Mail Online Mystery shoppers Qualitative Focus groups in-depth interviews Recruiting