ESOMAR Directory of Research

Looking for assistance in Customer Satisfaction, expansion & retention, concept development, problem solving, or establishing business in the Middle East, in ARA Research & Consultancy Your Goals are Ours. ARA is specialized in high involvement sectors such automotive, real estate and investment, banks, and new techonolgies in addition to Media. We provide decision makers with advices based on Empirical Evidences. We use our research expertise, local and business knowledget and specialized expertise to improve our clients efficiency and return. Discover how ARA empowers businesses at companies like Nissan, Kuwait Oil Company, and many other in the fields of:
1. Customer Satisfaction and Mystery Shopping

2. Market Research
2.1 Image and Positioning
2.2 Usage and Attitude
2.3 Price Elasticity
2.4 Demand Estimation
2.5 Concept Evaluation

3. Opinion & Corporate Studies
3.1 Corporate Research & Consultancy
3.2 Internal Environment (Barometer)
3.3 Employee's Satisfaction
3.4 Internal Communication
3.5 Internal Branding
3.6 Opinion Polls
3.7 Social Studies

4. Media Research
4.1 Media Audience Measurement
4.2 Media Content

 

Commercial affiliations

OpinionWay

= Specialisation

Scope of business:

Scope of business:

Market Sectors:	Research Solutions:	Research services:
Automotive Financial Services Media / Entertainment Petrol / Oil / Gas Telecommunications Advertising / Public Relations Charity / Non-profit Food Public Sector / Government	Audience Research Customer Satisfaction Studies Employee Research New Product Development Opinion Polling Advertising Research Brand Research Consumer Research Concept Testing Image Studies Product Testing Tracking Studies Usage & Attitude Studies	Desk Research Quantitative CATI Mail Online Mystery shoppers Qualitative Focus groups in-depth interviews