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Morpace Inc.

Morpace is a full-service, global survey research and consulting organization specializing in qualitative and quantitative research for clients in industries such as automotive, financial services, healthcare, retail and consumer goods, and technology.

Through custom research designs, advanced analytics, and visually dynamic reporting that tells a story, Morpace provides our clients with the industry information and marketing knowledge they need to make smart strategic decisions.

Morpace delivers global expertise and innovative, proprietary solutions in three core areas: brand and communications; market and product development; and customer experience management including satisfaction, loyalty and retention. Examples of our innovative solutions include B-Link™, SOCO™, Claros Communities™, and dashboards. We have expertise in emerging research trends such as mobile research and text analytics.

Established in 1941, Morpace is one of the fastest growing marketing research firms in the United States. With a diverse client base, broad industry expertise and offices in North America, Europe and Asia-Pacific, we have the global capability and cultural diversity required to conduct research worldwide.


Commercial affiliations


Professional Associations   


Certification and endorsing bodies

  ISO 9001:2008 Certified (Headquarters); NCQA Certified

Research conducted in:

Research conducted in:
Regions: Countries:
  • Africa
  • Asia (Pacific)
  • Asia (Australasia)
  • America (Central)
  • America (Caribbean)
  • Europe (Central/Eastern)
  • America (South)
  • Middle East
  • America (North)
  • Europe (Northern/Western)
  • Angola
  • Argentina
  • Australia
  • Austria
  • Belgium
  • Brazil
  • Canada
  • Chile
  • China
  • Colombia
  • Czech Republic
  • Denmark
  • Ecuador
  • Finland
  • France
  • Germany
  • Greece
  • Greenland
  • Hong Kong
  • Hungary
  • India
  • Ireland
  • Israel
  • Italy
  • Japan
  • Korea, Republic of
  • Kuwait
  • Malaysia
  • Mexico
  • Netherlands
  • New Zealand
  • Nigeria
  • Norway
  • Philippines
  • Poland
  • Portugal
  • Puerto Rico
  • Romania
  • Russian Federation
  • Saudi Arabia
  • South Africa
  • Spain
  • Sweden
  • Switzerland
  • Taiwan
  • Thailand
  • Turkey
  • United Arab Emirates
  • United Kingdom (GB)
  • United States (USA)
  • Venezuela
  • Vietnam

Specialised in = Specialisation

Scope of business:

Scope of business:
Market Sectors: Research Solutions: Research services:
Specialised in Automotive
Specialised in Consumer Services
Specialised in Financial Services
Specialised in Healthcare / Pharmaceutical
Specialised in Technology

Advertising / Public Relations
Charity / Non-profit
Cosmetics / Hygiene
Durables / Electrical Goods
Foods / Nutrition
IT / Software / Hardware
Logistic / Mail / Transportation
New Products
Petrol / Oil / Gas
Public Sector / Government
Mass Merchandisers
Textile / Fashion / Clothing
Tobacco / Cigarettes
Toys / Games
Travel / Tourism / Sport / Leisure
Specialised in Brand Research
Specialised in Concept Testing
Specialised in Consumer Research
Specialised in Customer Satisfaction Studies
Specialised in Employee Research
Specialised in International Studies
Specialised in Car Clinics
Specialised in Product Development
Specialised in Product Testing
Specialised in Omnibus
Specialised in Segmentation Research
Specialised in Statistic Analysis
Specialised in Tracking Studies
Specialised in Usage & Attitude Studies

Copy Testing
Children / Youth's Research
Concept / Positioning Development
Demographic Research
Ethnographic Research
Image Studies
Modeling & Predictive Research
Opinion Polling
Packaging / Design
Pricing Studies
Projective Techniques
Exit Interviews
Senior Citizen / Mid-life
Shopper Insights
Web Panel
Focus groups
in-depth interviews
Online focus groups

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31700 Middlebelt Road
Suite 200
48334 Farmington Hills
United States (USA)
Phone: +1-248-737.5300
Fax: +1-248-737.5326

Key people
Mr. Duncan D. Lawrence
Ms. Sharna F. Morelli

Duncan Lawrence

Full Service Agency
Founded in: 1940
Employees: 195
Interviewers: 450