ESOMAR Directory of Research

Morpace is a full-service survey research and consulting organization that provides global expertise and innovative, proprietary solutions in four core areas: brand and communications; consumer choice; market and product development; and customer experience management (CEM) research. With a diverse client base, broad industry expertise and offices in North America, Europe and Asia-Pacific, we have the global capability and cultural diversity required to conduct research worldwide.

Through custom research designs, advanced analytics and dynamic reporting, we provide our clients with the industry information and marketing knowledge they need to make smart strategic decisions. We use the latest in technologies and research innovations to meet global client needs including mobile research, tablet and QR code delivered research, online panels, and dashboards.

Established in 1941, Morpace Inc. is one of the fastest growing marketing research firms in the United States. Working with Morpace Europe and Morpace Asia-Pacific, we conduct research in 60 countries and on five continents; and are positioned to support large-scale studies in the U.S. and throughout the world.

 

Commercial affiliations		FocusVision; ActiveGroup
Professional Associations		AMA; CASRO; MRA; QRCA
Certification and endorsing bodies		ISO 9001:2008 Certified (Headquarters); NCQA Certified

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Market Sectors:	Research Solutions:	Research services:
Automotive Financial Services Healthcare / Pharmaceutical Retail / Wholesale Telecommunications Advertising / Public Relations Agriculture Beverages Charity / Non-profit Consultancy Cosmetics / Hygiene Durables / Electrical Goods Detergents Energy / Utilities Food IT / Software / Hardware Logistic / Mail / Transportation Media / Entertainment Petrol / Oil / Gas Public Sector / Government Textile / Fashion / Clothing Tobacco / Cigarettes Toys / Games Travel / Tourism / Sport / Leisure	Advertising Research Brand Research Consumer Research Concept Testing Customer Satisfaction Studies Employee Research Ethnographic Research Image Studies International Studies New Product Development Omnibus Pricing Studies Projective Techniques Product Testing Segmentation Research Statistic Analysis Tracking Studies Usage & Attitude Studies Audience Research Business-to-business Children / Youth's Research Demographic Research Media Testing Opinion Polling Packaging / Design Panels Senior Citizen / Mid-life Web Panel	Quantitative CAPI CATI Mail Online Mystery shoppers Qualitative Focus groups in-depth interviews Recruiting Online focus groups