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NOGAR - Marketing Intelligence

NOGAR-Marketing Intelligence is a full service custom research provider of both qualitative and quantitative studies in Brazil and Latin America.

Geographical coverage in Brazil: 05 Regions and 27 states .

We deliver clear, actionable and creative analysis, with senior level involvement on all projects.

Our expertise extends to consumer research, and B2B research, including studies with top level executives. We work in both domestic (Brazil) and Latin America.

We are experienced in all quantitative methods including CAPI, Central Location, Intercept, CATI,CAWI and Online.

Qualitative specialties include focus group moderation, triads, IDI(phone and in-Person).

Types of Research:

-Advertising Research
-Concept/product
-Usage & Attitude
-Branding
-Price elasticity
-Conjoint
-Loyalty & Satisfaction
-Product test
-Ethnographic
-Panel and Tracking

 

Professional Associations   

  AMA, MRA, AIMRI, ABEP

Certification and endorsing bodies

  ABEP
 

Research conducted in:

Research conducted in:
Regions: Countries:
  • America (South)
 
  • Argentina
  • Brazil
  • Chile
  • Colombia
  • Paraguay
  • Peru
  • Uruguay
  • Venezuela

Specialised in = Specialisation

Scope of business:

Scope of business:
Market Sectors: Research Solutions: Research services:
Specialised in Automotive
Specialised in Cosmetics / Hygiene
Specialised in Financial Services
Specialised in Healthcare / Pharmaceutical
Specialised in IT / Software / Hardware

Specialised in Business-to-business
Specialised in Ethnographic Research
Specialised in Tracking Studies

Car Clinics
Desk Research
PAPI
CAPI
CATI
Online
Mystery shoppers
Focus groups
in-depth interviews
Recruiting

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Rua Itapeva, 378
01332-000 Sao Paulo
Sao Paulo
Brazil
Phone: 55 11 4119-4652
Fax: 55 11 3266-6692
E-mail
Website



Key people
Luiz Henrique Goncalves
Soraya Chehab

ESOMAR Member
Luiz Henrique Goncalves

Full Service Agency
Founded in: 1989
Employees: 12
Interviewers: 200