ESOMAR Directory of Research

EMRA is a full service company specialising in qualitative research in three main areas: Business to Business, Healthcare and Cross Cultural Consumer (analysing and interpreting the behaviour of French consumers for non French clients).

Caroline Baker has worked in Business to Business research, notably in new technology markets for nearly thirty years: initially in London, then in France from 1982 onwards.

Florence Coste qualified as a doctor before moving across to marketing; she has worked on a wide variety of healthcare reseach projects over the last fourteen years.

We are both fully involved in all the research conducted by EMRA, from project management to moderating focus groups or IDIs and analysing/presenting final results. Our network of interviewers throughout France is specialised in face to face depth interviews with consumers and professionals and in-home product tests.


 

Professional Associations

Market Research Society

= Specialisation

Scope of business:

Scope of business:

Market Sectors:	Research Solutions:	Research services:
Cosmetics / Hygiene Financial Services Healthcare / Pharmaceutical IT / Software / Hardware Telecommunications Automotive Catering / Hospitality Charity / Non-profit Chemicals Consultancy Durables / Electrical Goods Energy / Utilities Food Logistic / Mail / Transportation Retail / Wholesale Textile / Fashion / Clothing Toys / Games Travel / Tourism / Sport / Leisure	Business-to-business Image Studies International Studies New Product Development Product Testing Advertising Research Brand Research Children / Youth's Research Consumer Research Concept Testing Customer Satisfaction Studies Employee Research Packaging / Design Pricing Studies Projective Techniques Semiotic and Cultural Analysis Senior Citizen / Mid-life Usage & Attitude Studies	Desk Research Quantitative Mystery shoppers Qualitative Focus groups in-depth interviews Recruiting