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Wilson Qualitative Research Consultants

Jonathan Wilson has worked for French, British and North American companies both in Paris and in London. WQRC is about helping you getting the most useful information and knowing how to interpret it.

WQRC will help you with: New concept testing, Product development, Advertising / communication, Marketing optimisation, Customer satisfaction (All in both B to B and consumer markets).

WQRC areas of expertise include (non-restrictive): New Technologies: IT (Software & Hardware) and telecommunications (Technology & Services), Media & entertainment (Video games, Web sites, Press, TV, Theme Parks), FMCG (Food, Drink, Healthcare, Household goods, Toys), Automotive and transport in the widest sense (Car manufacturers, Car rental, Airlines, Courier).

WQRC prides itself in the following: The ability to work with equal comfort and efficiency in French and in English; Working with other research agencies on International projects; Being small and totally involved in every project; Putting as much thought into both the strategic and the details.


Professional Associations   


Research conducted in:

Research conducted in:
Regions: Countries:
  • Europe (Northern/Western)
  • France
  • United Kingdom (GB)

Specialised in = Specialisation

Scope of business:

Scope of business:
Market Sectors: Research Solutions: Research services:
Specialised in Durables / Electrical Goods
Specialised in IT / Software / Hardware
Specialised in Media
Specialised in Telecommunications
Specialised in Travel / Tourism / Sport / Leisure

Advertising / Public Relations
Catering / Hospitality
Cosmetics / Hygiene
Fragrance Industry
Foods / Nutrition
Healthcare / Pharmaceutical
Logistic / Mail / Transportation
Petrol / Oil / Gas
Retail / Wholesale
Textile / Fashion / Clothing
Toys / Games
Specialised in Business-to-business
Specialised in Consumer Research
Specialised in International Studies
Specialised in Product Research

Advertising Research
Brand Research
Children / Youth's Research
Concept Testing
Customer Satisfaction Studies
Ethnographic Research
Image Studies
Media Testing
Product Testing
Packaging / Design
Projective Techniques
Usage & Attitude Studies
Focus groups
in-depth interviews

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Siège Social
8 rue de l'Isly
75008 Paris
Phone: +33-1-3916.9426

Key people
Mr. Jonathan Wilson

Jonathan Wilson

Qualitative Agency/Consultant
Founded in: 1997
Employees: 2