ESOMAR Directory of Research

Jonathan Wilson has worked for French, British and North American companies both in Paris and in London. WQRC is about helping you getting the most useful information and knowing how to interpret it.

WQRC will help you with: New concept testing, Product development, Advertising / communication, Marketing optimisation, Customer satisfaction (All in both B to B and consumer markets).

WQRC areas of expertise include (non-restrictive): New Technologies: IT (Software & Hardware) and telecommunications (Technology & Services), Media & entertainment (Video games, Web sites, Press, TV, Theme Parks), FMCG (Food, Drink, Healthcare, Household goods, Toys), Automotive and transport in the widest sense (Car manufacturers, Car rental, Airlines, Courier).

WQRC prides itself in the following: The ability to work with equal comfort and efficiency in French and in English; Working with other research agencies on International projects; Being small and totally involved in every project; Putting as much thought into both the strategic and the details.

 

Professional Associations

AQR

= Specialisation

Scope of business:

Scope of business:

Market Sectors:	Research Solutions:	Research services:
Durables / Electrical Goods IT / Software / Hardware Media / Entertainment Telecommunications Travel / Tourism / Sport / Leisure Advertising / Public Relations Agriculture Automotive Beverages Catering / Hospitality Confectionery Consultancy Cosmetics / Hygiene Detergents Fragrance Industry Food Healthcare / Pharmaceutical Logistic / Mail / Transportation Petrol / Oil / Gas Retail / Wholesale Textile / Fashion / Clothing Toys / Games	Business-to-business Consumer Research International Studies New Product Development Advertising Research Brand Research Children / Youth's Research Concept Testing Customer Satisfaction Studies Ethnographic Research Image Studies Media Testing Packaging / Design Projective Techniques Product Testing Usage & Attitude Studies	Qualitative Focus groups in-depth interviews