ESOMAR Directory of Research

SCENTANALYSIS is a specialist multi-sensorial insights agency that translates consumer emotional feedback into real insights for product design, fragrance development or marketing creation.

We explore how the senses impact on consumer emotions and behaviour combining deep global category understanding with a local cultural lens to build more successful brands with global scale and local relevance.

Our unique recruitment process to screen consumers able to express sensory associations in any market around the world is considered industry best in class.

We use unique sensorial as well as proven qualitative methodologies to help clients at all stages of development:

- insights to better understand behaviours, motivations and needs from a sensorial perspective ? providing input to better creative briefs for perfumers, designers and ad agencies

- insightful qualitative feedback on mix elements in early or late stages of development

- quantitative testing of the coherence and sensorial power of the final mix
 

= Specialisation

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Market Sectors:	Research Solutions:	Research services:
Consultancy Cosmetics / Hygiene Detergents Fragrance Industry	Brand Research Consumer Research Concept Testing New Product Development Projective Techniques Advertising Research Ethnographic Research Image Studies International Studies Packaging / Design Product Testing Usage & Attitude Studies	Quantitative PAPI CAPI CATI Online Qualitative Focus groups in-depth interviews Online focus groups