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Directory
The ESOMAR Directory of Research houses all our directories in one location. So whether you're looking for a research agency, ESOMAR member, local association or ESOMAR representative you can find it here.
ESOMAR Directory of Research
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IFOP
Ifop, the French pioneer in market research, is one of the leading independent agencies providing a full range of research solutions to players in the field of Public opinion, Consumer goods, Services, Media and Healthcare, with a specific expertise in the field of environment, management of human capital and digital convergence.
Our approach focuses on providing operational answers through true client orientation, well-thought approaches including a solid range of proprietary research models, reliable data collection, and the ability to provide insightful, actionable recommendations. Whatever the topic, we work as a team, combining sectorial and methodological expertises to look at every issue from various angles and give it perspective.
A major part of our business is international. Through our own offices in Paris, Toronto, Buenos Aires and Shanghai, and a network of preferred partners we carry out research in about 50 countries across the 5 continents every year.
Our approach focuses on providing operational answers through true client orientation, well-thought approaches including a solid range of proprietary research models, reliable data collection, and the ability to provide insightful, actionable recommendations. Whatever the topic, we work as a team, combining sectorial and methodological expertises to look at every issue from various angles and give it perspective.
A major part of our business is international. Through our own offices in Paris, Toronto, Buenos Aires and Shanghai, and a network of preferred partners we carry out research in about 50 countries across the 5 continents every year.
Professional Associations |
SYNTEC; ADETEM; IREP |
Research conducted in:
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= Specialisation
Scope of business:
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Cosmetics / Hygiene Food Healthcare / Pharmaceutical IT / Software / Hardware Public Sector / Government Advertising / Public Relations Agriculture Automotive Beverages Charity / Non-profit Confectionery Durables / Electrical Goods Detergents Energy / Utilities Financial Services Fragrance Industry Logistic / Mail / Transportation Media / Entertainment Petrol / Oil / Gas Retail / Wholesale Telecommunications Textile / Fashion / Clothing Tobacco / Cigarettes Toys / Games Travel / Tourism / Sport / Leisure |
Business-to-business Consumer Research International Studies Opinion Polling Packaging / Design Advertising Research Audience Research Brand Research Children / Youth's Research Concept Testing Customer Satisfaction Studies Employee Research Ethnographic Research Image Studies Media Testing New Product Development Omnibus Panels Pricing Studies Projective Techniques Product Testing Retail Audit Segmentation Research Semiotic and Cultural Analysis Senior Citizen / Mid-life Statistic Analysis Syndicated Research Tracking Studies Usage & Attitude Studies Web Panel |
Quantitative CAPI CATI Online Mystery shoppers Qualitative Focus groups in-depth interviews Recruiting Online focus groups |
6-8 rue Eugène Oudiné
75013 Paris
France
Phone: +33-1-4584.1444
Fax: +33-1-4585.5939
Website
Key people
Mrs. Laurence Parisot
Mr. Stéphane Truchi
Mr. Olivier Bauby
Mr. Christophe Jourdain
Mr. Alain Renaudin
ESOMAR Member
Olivier Bauby
Full Service Agency
Founded in: 1938
Employees: 200
Interviewers: 2500
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