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Directory
The ESOMAR Directory of Research houses all our directories in one location. So whether you're looking for a research agency, ESOMAR member, local association or ESOMAR representative you can find it here.
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SIGMA GmbH
The SIGMA Milieus and the global SIGMA Sensor Research program, which reflects sensitive changes in the hearts and minds of the customers, has become a reliable, global trend indicator for a large number of internationally successful brands.
In a cover story on page 1, January 10 2005 the "Wall Street Journal New York" introduced in detail the work of SIGMA to its readers and summarised: "SIGMA predicted - correctly it turned out - a significant expansion in the luxury market". Neal E. Boudette (WSJ) concluded that the studies conducted by SIGMA led BMW to take initiative, and have helped the car manufacturer from Munich get back on the road to success.
In a cover story on page 1, January 10 2005 the "Wall Street Journal New York" introduced in detail the work of SIGMA to its readers and summarised: "SIGMA predicted - correctly it turned out - a significant expansion in the luxury market". Neal E. Boudette (WSJ) concluded that the studies conducted by SIGMA led BMW to take initiative, and have helped the car manufacturer from Munich get back on the road to success.
Research conducted in:
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Scope of business:
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Automotive Financial Services Media / Entertainment Telecommunications Travel / Tourism / Sport / Leisure |
Brand Research International Studies Segmentation Research Syndicated Research Web Panel |
Desk Research Quantitative PAPI CAPI CATI Online Qualitative Focus groups in-depth interviews |
O 6, 8
68161 Mannheim
Germany
Phone: +49-621-129.220
Fax: +49-621-154.443
Website
Key people
Mr. Carsten Ascheberg
Mr. Jörg Ueltzhöffer
ESOMAR Member
Jörg Ueltzhöffer
Full Service Agency
Founded in: 1990
Employees: 20
Interviewers: 100
Turnover: EUR 10.000.000
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