ESOMAR Directory of Research

rheingold is one of Germany?s leading institutes for depth-psychological cultural, market, and media research. Our research is based on the concept of Morphological Market and Media Analysis which we developed in cooperation with the Psychological Institute at Cologne University. This unique research concept enables us to deliver a complete and yet highly actionable understanding of markets, products and brands.

rheingold provides empirically based analysis and evaluations for precise forecasting and effective intervention in market activity. Opens up innovative, creative paths for marketing beyond the framework of conventional market research. Our services range from basic research, strategic product and brand management, communication testing to creative Concept Labs and consultancy on the implementation of our findings.

rheingold was founded in 1987. Today, we have a workforce of 80 full-time employees at our agency. We offer full-service qualitative research worldwide.

 

Commercial affiliations		CIES
Professional Associations		ADM; BVM; BVE Germany

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Market Sectors:	Research Solutions:	Research services:
Advertising / Public Relations Agriculture Automotive Beverages Catering / Hospitality Charity / Non-profit Chemicals Confectionery Consultancy Cosmetics / Hygiene Durables / Electrical Goods Detergents Energy / Utilities Financial Services Fragrance Industry Food Healthcare / Pharmaceutical IT / Software / Hardware Legal / Lawyers Logistic / Mail / Transportation Media / Entertainment Petrol / Oil / Gas Public Sector / Government Retail / Wholesale Telecommunications Textile / Fashion / Clothing Tobacco / Cigarettes Toys / Games Travel / Tourism / Sport / Leisure	Advertising Research Audience Research Brand Research Business-to-business Children / Youth's Research Consumer Research Concept Testing Customer Satisfaction Studies Demographic Research Employee Research Ethnographic Research Image Studies International Studies Media Testing New Product Development Packaging / Design Pricing Studies Projective Techniques Product Testing Segmentation Research Semiotic and Cultural Analysis Senior Citizen / Mid-life Usage & Attitude Studies	Desk Research Qualitative Focus groups in-depth interviews Recruiting Online focus groups