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Institut für Demoskopie Allensbach GmbH

The Allensbach Institute is one of Germany's oldest full-service opinion research institutes, conducting about 100 studies comprising 80,000 - 90,000 interviews annually. Services range from small-scale surveys with 500 - 1,000 interviews to major studies based on 20,000 interviews, along with multi-stage projects extending over several years. We provide quantitative and qualitative research - both nationally and internationally - specializing in:
- Media analyses (Allensbach Media Market Analysis (AWA), Allensbach Computer and Technology Analysis (ACTA), readership studies)
- Market research
- Social research (value change, religion, family, happiness)
- Political research, election research
- 1-2 omnibus surveys per month
- Survey research for legal evidence
- Methodological research, field experiments
 

Commercial affiliations

  Stiftung für Demoskopie Allensbach

Professional Associations   

  ADM; BVM; WAPOR


Research conducted in:

Research conducted in:
Regions: Countries:
  • Worldwide
 
  • Austria
  • Czech Republic
  • France
  • Germany
  • Italy
  • Lichtenstein
  • Netherlands
  • Poland
  • Russian Federation
  • Spain
  • Sweden
  • Switzerland
  • United Kingdom (GB)
  • United States (USA)

Specialised in = Specialisation

Scope of business:

Scope of business:
Market Sectors: Research Solutions: Research services:
Specialised in Automotive
Specialised in Financial Services
Specialised in Legal / Lawyers
Specialised in Media
Specialised in Public Sector / Government

Advertising / Public Relations
Agriculture
Beverages
Catering / Hospitality
Charity / Non-profit
Chemicals
Confectionery
Consultancy
Cosmetics / Hygiene
Durables / Electrical Goods
Detergents
Energy / Utilities
Fragrance Industry
Foods / Nutrition
Healthcare / Pharmaceutical
IT / Software / Hardware
Logistic / Mail / Transportation
Petrol / Oil / Gas
Retail / Wholesale
Telecommunications
Textile / Fashion / Clothing
Tobacco / Cigarettes
Toys / Games
Travel / Tourism / Sport / Leisure
Specialised in Brand Research
Specialised in Audience Research
Specialised in Omnibus
Specialised in Opinion Polling
Specialised in Panels

Advertising Research
Business-to-business
Children / Youth's Research
Concept Testing
Consumer Research
Customer Satisfaction Studies
Demographic Research
Employee Research
Image Studies
International Studies
Media Testing
Product Research
Packaging / Design
Pricing Studies
Projective Techniques
Segmentation Research
Senior Citizen / Mid-life
Statistic Analysis
Syndicated Research
Tracking Studies
Usage & Attitude Studies
Desk Research
PAPI
CATI
Mail
Online
Mystery shoppers
Focus groups
in-depth interviews

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Radolfzeller Str. 8
78472 Allensbach am Bodensee
Germany
Phone: +49-7533-8050
Fax: +49-7533-3048
E-mail
Website



Key people
Ms. Renate Köcher, Prof. Dr.
Mr. Markus Küppers, Dr.

ESOMAR Member
Anne Niedermann
Johannes Schneller

Full Service Agency
Founded in: 1947
Employees: 95
Interviewers: 2000
Turnover: EUR 8.500.000