ESOMAR Directory of Research

Psyma Research+Consulting is a subsidiary of the PSYMA GROUP AG. Since its formation in 1957, Psyma's emphasis has been on individual consulting and custom-made research solutions for clients in national and international markets. Psyma has representation in over 11 countries offering the complete range of survey techniques including: f2f, CAPI, CATI, online surveys and an access panel.

Main areas:
Automotive, Finance, Telecommunication/IT, e-Business, Media, Fashion & Luxury, Consumer/FMCG.

Main topics:
Brand management & image, customer satisfaction, market and customer segmentation, positioning, product and concept tests, brand communications (advertising, online/offline marketing campaigns, names / logos, sales material, etc.), direct marketing response optimization, POS, pricing, forecasting, sponsoring, product development, car clinics, usability, Web2.0 & analysis of user generated content (e.g. blog-mining), onsite surveys & benchmarking, mystery shopping.

Main instruments:
MOSTER Customer Satisfaction, Brand Score Manager, conjoint measurement, car clinics, Quality Function Deployment (QFD), EyeTracking, rapid prototyping, projection techniques, Psyma Online Radar (Social Media Analysis & Monitoring), Psyma SuperiorAd (Ad Testing), Psyma onMobile (Online platform for surveys on mobile telephones).

Regions:
Europe, North and Latin America, Asia Pacific

Special Strengths:
Integration of qualitative and quantitative research; international benchmarking tool for online media; dedicated competence teams for specific industries.
 

Commercial affiliations		PSYMA GROUP AG
Professional Associations		ADM; BVM; ESOMAR

= Specialisation

Scope of business:

Scope of business:

Market Sectors:	Research Solutions:	Research services:
Automotive Financial Services Food Media / Entertainment Telecommunications Advertising / Public Relations Beverages Charity / Non-profit Confectionery Consultancy Cosmetics / Hygiene Durables / Electrical Goods Detergents Energy / Utilities Fragrance Industry IT / Software / Hardware Legal / Lawyers Logistic / Mail / Transportation Petrol / Oil / Gas Public Sector / Government Retail / Wholesale Textile / Fashion / Clothing Tobacco / Cigarettes Toys / Games	Brand Research Consumer Research Image Studies New Product Development Web Panel Advertising Research Audience Research Business-to-business Children / Youth's Research Concept Testing Customer Satisfaction Studies Data mining Demographic Research Employee Research International Studies Media Testing Omnibus Packaging / Design Pricing Studies Projective Techniques Product Testing Retail Audit Scenario Planning Segmentation Research Senior Citizen / Mid-life Statistic Analysis Tracking Studies Usage & Attitude Studies	Quantitative PAPI CAPI CATI Online Mystery shoppers Qualitative Focus groups in-depth interviews Recruiting Online focus groups