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Psyma Research+Consulting GmbH

Psyma Research+Consulting is a subsidiary of the PSYMA GROUP AG. Since its formation in 1957, Psyma?s emphasis has been on individual consulting and custom-made research solutions for clients in national and international markets. Psyma has representation in over 11 countries offering the complete range of survey techniques including: f2f, CAPI, CATI, online surveys and an access panel.

Main areas:
Automotive, Finance, Telecommunication/IT, e-Business, Media, Fashion & Luxury, Consumer/FMCG,Energy & Infrastructure.

Main topics:
Brand management & image, customer satisfaction, market and customer segmentation, positioning, product and concept tests, brand communications (advertising, online/offline marketing campaigns, names / logos, sales material, etc.), direct marketing response optimization, POS, pricing, forecasting, sponsoring, product development, car clinics, usability, Web2.0 & analysis of user generated content (e.g. blog-mining), onsite surveys & benchmarking, mystery shopping.

Main instruments:
MOSTER Customer Satisfaction, Brand Score Manager, conjoint measurement, car clinics, Quality Function Deployment (QFD), EyeTracking, rapid prototyping, projection techniques, Psyma Online Radar (Social Media Analysis & Monitoring), Psyma SuperiorAd (Ad Testing), Psyma onMobile (Online platform for surveys on mobile telephones).

Regions:
Europe, Middle East, North and Latin America, Asia Pacific

Special Strengths:
Integration of qualitative and quantitative research;
 

Commercial affiliations

  PSYMA GROUP AG

Professional Associations   

  ADM; BVM; ESOMAR, DGOF


Research conducted in:

Research conducted in:
Regions: Countries:
  • Asia (Pacific)
  • Asia (Australasia)
  • America (Central)
  • Europe (Central/Eastern)
  • America (South)
  • Middle East
  • America (North)
  • Europe (Northern/Western)
 
  • Albania
  • Andorra
  • Argentina
  • Armenia
  • Australia
  • Austria
  • Azerbaijan
  • Bahrain
  • Bangladesh
  • Belarus
  • Belgium
  • Bhutan
  • Borneo
  • Bosnia-Herzegovina
  • Brazil
  • Brunei
  • Bulgaria
  • Myanmar
  • Cambodia
  • Canada
  • Georgia
  • Chile
  • China
  • Colombia
  • Croatia
  • Czech Republic
  • Denmark
  • Ecuador
  • Estonia
  • Finland
  • France
  • Germany
  • Granada
  • Greece
  • Greenland
  • Hong Kong
  • Hungary
  • Iceland
  • India
  • Indonesia
  • Ireland
  • Israel
  • Italy
  • Japan
  • Korea, Republic of
  • Kuwait
  • Laos
  • Latvia
  • Lichtenstein
  • Lithuania
  • Luxembourg
  • Macau
  • Malaysia
  • Malta
  • Mexico
  • Moldova, Republic of
  • Monaco
  • Mongolia
  • Nepal
  • Netherlands
  • Norway
  • Peru
  • Philippines
  • Poland
  • Portugal
  • Qatar
  • Romania
  • Russian Federation
  • Saudi Arabia
  • Serbia
  • Singapore
  • Slovakia
  • Slovenia
  • Spain
  • Sri Lanka
  • Sweden
  • Switzerland
  • Taiwan
  • Thailand
  • Turkey
  • United Arab Emirates
  • United Kingdom (GB)
  • United States (USA)
  • Ukraine
  • Uruguay
  • Venezuela
  • Vietnam
  • British Indian Ocean Territory
  • Gibraltar
  • Korea, Democratic People's Republic
  • Isle of Man
  • Macedonia
  • Maldives
  • Montenegro
  • Timor-Leste
  • Channel Island

Specialised in = Specialisation

Scope of business:

Scope of business:
Market Sectors: Research Solutions: Research services:
Specialised in Automotive
Specialised in Energy / Utilities
Specialised in Financial Services
Specialised in Foods / Nutrition
Specialised in IT / Software / Hardware
Specialised in Internet / Online
Specialised in Television
Specialised in Petrol / Oil / Gas
Specialised in Telecommunications

Advertising / Public Relations
Beverages
Charity / Non-profit
Confectionery
Consultancy
Cosmetics / Hygiene
Durables / Electrical Goods
Detergents
Entertainment Industry
Movie / Film / TV Previews
Fragrance Industry
Legal / Lawyers
Logistic / Mail / Transportation
Cable / Satellite TV
Print Publications
Radio
Public Sector / Government
Service Industries
Technology
Textile / Fashion / Clothing
Tobacco / Cigarettes
Toys / Games
Specialised in Brand Research
Specialised in Concept / Positioning Development
Specialised in Consumer Research
Specialised in Corporate Image Research
Specialised in Ethnographic Research
Specialised in Image Studies
Specialised in Internet / Online
Specialised in Television
Specialised in Car Clinics
Specialised in Product Development
Specialised in Product Testing
Specialised in Psychological / Motivational Research
Specialised in Sales Tracking
Specialised in Segmentation Research
Specialised in Social Research
Specialised in Usage & Attitude Studies
Specialised in Web Panel

Advertising Tracking
Business-to-business
Children / Youth's Research
Concept Testing
Customer Satisfaction Studies
Data mining
Demographic Research
Employee Research
International Studies
Audience Research
Print Publications
Omnibus
Packaging / Design
Pricing Studies
Projective Techniques
Store Audits
Scenario Planning
Senior Citizen / Mid-life
Statistic Analysis
Tracking Studies
Eye Tracking
Facial Scanning
Neuroscience / Neuromarketing / Neuromonitoring
Advertising / Communication
International Research
Marketing Research
New Product Research
Social / Cultural Research
Online
Diary
Telephone
Business Insights
Monitoring and Analysis
Qualitative
Sample & Recruiting
Data Collection Management
Data Mining
Desk Research
Questionnaires
Sampling
Semiotics Research and Analysis
Sensory Research
PAPI
CAPI
CATI
Online
Mystery shoppers
Focus groups
in-depth interviews
Recruiting
Online focus groups

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Fliedersteig 15-17
90607 Rückersdorf / Nürnberg
Germany
Phone: +49-911-995.740
Fax: +49-911-995.74233
E-mail
Website



Key people
Ms. Christina Eisenschmid
Mr. Dieter Gabsteiger
Dr. Frank Knapp
Mr. Thomas Kolbeck

ESOMAR Member
Thomas Kolbeck

Full Service Agency
Founded in: 1957
Employees: 68
Interviewers: 150
Turnover: EUR 7.700.000