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Directory
The ESOMAR Directory of Research houses all our directories in one location. So whether you're looking for a research agency, ESOMAR member, local association or ESOMAR representative you can find it here.
ESOMAR Directory of Research
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Marketing Management SRL
Tools and Equipment
Marketing Management deploys 200 CATI workstations, 800 interviewers and 120 mistery shoppers across Italy. Our CAPI system consists of 100 notebooks/tablets and 70 blackberry equipped with barcode detector.
We realize:
-Focus groups
-In-depth interviews
-Product and price test
-Packaging test
-Reputation Analysis
-Ethnographic researches
-Opinion polls
-Political polls
-Brand positioning surveys
-Advertising efficacy surveys
-Customer satisfaction analysis
-Pricing surveys
-Store checks
-Geomarketing analysis
-Panel surveys
Methodologies
MATERCOM is a panel survey involving more than 2000 young mothers, periodically interviewed to understand consumption habits of pregnant women or 0-3 years aged childrenâÂÂs mothers.
CI.MO surveys citizenship satisfaction with public administration.
RESILIENCE surveys how brands perform with regards to local/regional buying habits.
TRACK TEST defines the "brand reputation" map, surveying awareness, knowledge and opinion, helping decision makers find and optimize the brand core competencies.
GST is a geomarketing intelligence system, which allows stores to check the efficacy of their offer with regards to the demand, in order to identify opportunities for new areas.
TRADE TRACKING is a system which measures commercial network performance, surveying sales representativesâ visits and their workâÂÂs quality level.
IDEA arranges focus groups on a boat, where the calm of sea helps people relax and share more ideas.
Marketing Management deploys 200 CATI workstations, 800 interviewers and 120 mistery shoppers across Italy. Our CAPI system consists of 100 notebooks/tablets and 70 blackberry equipped with barcode detector.
We realize:
-Focus groups
-In-depth interviews
-Product and price test
-Packaging test
-Reputation Analysis
-Ethnographic researches
-Opinion polls
-Political polls
-Brand positioning surveys
-Advertising efficacy surveys
-Customer satisfaction analysis
-Pricing surveys
-Store checks
-Geomarketing analysis
-Panel surveys
Methodologies
MATERCOM is a panel survey involving more than 2000 young mothers, periodically interviewed to understand consumption habits of pregnant women or 0-3 years aged childrenâÂÂs mothers.
CI.MO surveys citizenship satisfaction with public administration.
RESILIENCE surveys how brands perform with regards to local/regional buying habits.
TRACK TEST defines the "brand reputation" map, surveying awareness, knowledge and opinion, helping decision makers find and optimize the brand core competencies.
GST is a geomarketing intelligence system, which allows stores to check the efficacy of their offer with regards to the demand, in order to identify opportunities for new areas.
TRADE TRACKING is a system which measures commercial network performance, surveying sales representativesâ visits and their workâÂÂs quality level.
IDEA arranges focus groups on a boat, where the calm of sea helps people relax and share more ideas.
Commercial affiliations |
Union Research - International Network |
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Professional Associations |
AISM; ASSIRM; IAA |
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Certification and endorsing bodies |
UNI EN ISO 9001: VISION 2000 |
Research conducted in:
| Regions: | Countries: | |||
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= Specialisation
Scope of business:
| Market Sectors: | Research Solutions: | Research services: |
|---|---|---|
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Advertising / Public Relations Automotive Financial Services Food Healthcare / Pharmaceutical |
Advertising Research Business-to-business Children / Youth's Research Customer Satisfaction Studies Omnibus Opinion Polling Senior Citizen / Mid-life |
Desk Research Quantitative PAPI CAPI CATI Online Mystery shoppers Qualitative Focus groups in-depth interviews Recruiting |
Via Resuttana 360
90146 Palermo
Italy
Phone: +39-091-51.90.77
Fax: +39-091-52.03.49
Website
Key people
Mr. Salvatore Limuti
Mr. Alfonso Castellano
Ms. Sara Polizzotto
Mr. Fabio Pisciotta
Ms. Arianna Geraci
ESOMAR Member
Salvatore Limuti
Full Service Agency
Founded in: 1980
Employees: 18
Interviewers: 800
Turnover: EUR 3.000.000
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