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Marketing Management SRL

Marketing Management is an full service and independent Istitute, conducting research studies and fieldwork for national and foreign clients and Marketing Agencies. MM realized ad hoc surveys and multiclient with all collection systems (CATI, CAPI, CAWI, WCA) and is acknowledged as one of the italian leading for CATI interviews

Tools and Equipment

Marketing Management deploys 200 CATI workstations, 800 interviewers and 120 mistery shoppers across Italy. Our CAPI system consists of 100 notebooks/tablets and 70 blackberry equipped with barcode detector.

We realize:
-Focus groups
-In-depth interviews
-Product and price test
-Packaging test
-Reputation Analysis
-Ethnographic researches
-Opinion polls
-Political polls
-Brand positioning surveys
-Advertising efficacy surveys
-Customer satisfaction analysis
-Pricing surveys
-Store checks
-Geomarketing analysis
-Panel surveys

Methodologies
MATERCOM is a panel survey involving more than 2000 young mothers, periodically interviewed to understand consumption habits of pregnant women or 0-3 years aged children's mothers.

CI.MO surveys citizenship satisfaction with public administration.

GLOCALBUS surveys how brands perform with regards to local/regional buying habits.

TRACK TEST defines the "brand reputation" map, surveying awareness, knowledge and opinion, helping decision makers find and optimize the brand core competencies.


 

Commercial affiliations

  Union Research - International Network

Professional Associations   

  AISM; ASSIRM; IAA

Certification and endorsing bodies

  UNI EN ISO 9001: VISION 2000
 

Research conducted in:

Research conducted in:
Regions: Countries:
  • Asia (Pacific)
  • Europe (Central/Eastern)
  • Europe (Northern/Western)
 
  • Albania
  • Belarus
  • Belgium
  • Bosnia-Herzegovina
  • Bulgaria
  • China
  • Croatia
  • Czech Republic
  • Estonia
  • France
  • Germany
  • Greece
  • Hungary
  • India
  • Italy
  • Japan
  • Latvia
  • Lithuania
  • Moldova, Republic of
  • Poland
  • Romania
  • Russian Federation
  • Serbia
  • Slovakia
  • Slovenia
  • Spain
  • Thailand
  • Turkey
  • United Kingdom (GB)
  • Ukraine
  • Korea, Democratic People's Republic
  • Macedonia
  • Montenegro

Specialised in = Specialisation

Scope of business:

Scope of business:
Market Sectors: Research Solutions: Research services:
Specialised in Automotive
Specialised in Children
Specialised in Mothers
Specialised in Financial Services
Specialised in Foods / Nutrition

Specialised in Business-to-business
Specialised in Children / Youth's Research
Specialised in Customer Satisfaction Studies
Specialised in Omnibus
Specialised in Opinion Polling
Specialised in Senior Citizen / Mid-life

Desk Research
PAPI
CAPI
CATI
Online
Mystery shoppers
Focus groups
in-depth interviews
Recruiting

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Via San Felice 127
40122 Bologna
Italy
Phone: +39-051-0988140
Fax: +39-051-0988154
E-mail
Website



Key people
Mr. Salvatore Limuti
Mr. Alfonso Castellano
Ms. Sara Polizzotto
Mr. Fabio Pisciotta
Ms. Chiara Lisa Limuti

ESOMAR Member
Salvatore Limuti

Full Service Agency
Founded in: 1980
Employees: 18
Interviewers: 800
Turnover: EUR 3.000.000