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Arkell Research Associates

Born from an association of freelance research professionals with >25 years experience in the Italian and International MR environment. A full-service agency specialized in qualitative research - but also conducting quantitative and integrated market studies. Our role is to help research users achieve a clear understanding of their market, efficiently and cost-effectively, through flexible, client-oriented project management and clear, incisive analysis. We operate in a wide range of fields - both consumer and B2B - with particular experience in:

- automotive research

- pharmaceuticals

- IT & telecommunications

- consumer electronics

- horticulture

- food and drink

- consumer products

- retail research

 

Research conducted in:

Research conducted in:
Regions: Countries:
  • Europe (Northern/Western)
 
  • Italy
  • United Kingdom (GB)

Specialised in = Specialisation

Scope of business:

Scope of business:
Market Sectors: Research Solutions: Research services:
Specialised in Automotive
Specialised in Healthcare / Pharmaceutical
Specialised in IT / Software / Hardware
Specialised in Telecommunications

Advertising / Public Relations
Apparel / Clothing
Beverages
Catering / Hospitality
Consultancy
Cosmetics / Hygiene
Affluent
Children
College / University Students
Ethnic - General / Multi-cultural
Mature / Seniors
Mothers
Parents
Teenagers / Youth
Direct Marketing
Durables / Electrical Goods
Detergents
Electronics
Entertainment Industry
Environment & Ecology
Exercise & Fitness
Fashion Industry
Financial Services
Fragrance Industry
Foods / Nutrition
Print Publications
New Products
Pet Owners / Foods / Supplies
Public Sector / Government
Drug Stores / Pharmacies
Supermarkets
Technology
Textile / Fashion / Clothing
Tobacco / Cigarettes
Travel / Tourism / Sport / Leisure
Specialised in Business-to-business
Specialised in Concept / Positioning Development
Specialised in Consumer Research
Specialised in Ethnographic Research
Specialised in Usage & Attitude Studies

Copy Testing
Brand Research
Children / Youth's Research
Concept Testing
Corporate Image Research
Image Studies
International Studies
Lifestyle & Value Trends
Audience Research
Print Publications
Car Clinics
Product Development
Product Testing
Packaging / Design
Pricing Studies
Projective Techniques
Psychological / Motivational Research
Psychographic Research
Segmentation Research
Shopper Insights
Social Research
Tracking Studies
Data Analysis
Advertising / Communication
Business-to-Business Research
International Research
Marketing Research
New Product Research
Political Research
Social / Cultural Research
Mobile Ethnography
Qualitative
Data Collection Management
Desk Research
Questionnaires
Sensory Research
PAPI
CATI
Online
Focus groups
in-depth interviews
Recruiting

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Via Verdina 98
Camaiore
55041 Lucca
Italy
Phone: +39-335-6536910
Fax: +39-0584-1784529
E-mail
Website



Key people
Mr. Thomas Arkell

ESOMAR Member
Thomas Arkell

Qualitative Agency/Consultant
Founded in: 1997
Employees: 2