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MMR - Market and Media Research Ltd

Laugavegi 174
105 Reykjavík
Iceland
Phone: +354-578.5600
Fax: +354-578.5619
E-mail: olafur@mmr.is
Web: www.mmr.is
   Postal Address:
Laugavegi 174
105 Reykjavík
ICELAND  
Key people Mr. Olafur Thor Gylfason
Mrs. Anný Berglind Thorstensen
ESOMAR Member Mr. Olafur Thor Gylfason
  
Full Service Agency
Founded in: 2006
Employees: 4
Interviewers: 10
Turnover: ISK 50.000.000
MMR is a strategic market research agency specialising in advanced market research modelling.

Specialist knowledge (qualitative and quantitative):
- Advertising Research
- Brand Equity Modelling
- Conjoint Analysis
- Decision Modelling
- Eye Tracking and usability testing
- Market Segmentation
- Pricing Research
- Multi-level modelling in branding and organizational contexts
- In depth qualitative research and analysis methods

Primary data collection methods:
- In depth interviewing
- Discussion groups
- Large Internet Panel (nationally representative)
- Panel research
- CATI
- CAPI

Key quantitative analysis tools:
- Clustering (k-means, hierarchical & simultaneous)
- Conjoint analysis
- Correspondence analysis
- Decision trees (CHAID)
- Discriminant analysis
- Factor analysis
- Latent class analysis
- Latent trait analysis
- Log linear analysis
- Multidimensional scaling
- Multilevel Modelling
- Principal components analysis
- Regression models
Research conducted in:
Regions:
Western Europe
   Countries:
Iceland
= SpecialisationScope of business:
Market Sectors:

Advertising / Public Relations
Consultancy
Financial Services
Logistic / Mail / Transportation
Telecommunications

Automotive
Beverages
Cosmetics / Hygiene
Durables / Electrical Goods
Detergents
Food
IT / Software / Hardware
Media / Entertainment
Retail / Wholesale
   Research solutions:

Advertising Research
Brand Research
Concept Testing
Panels
Pricing Studies

Business-to-business
Consumer Research
Data mining
Demographic Research
Employee Research
Image Studies
Media Testing
New Product Development
Packaging / Design
Projective Techniques
Product Testing
Retail Audit
Segmentation Research
Statistic Analysis
Tracking Studies
Usage & Attitude Studies
Web Panel
   Research services:

Desk Research

Quantitative
PAPI
CAPI
CATI
Mail
Online

Qualitative
Focus groups
in-depth interviews
Recruiting