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TNS PLC

  Address 222 Gray's Inn Road
London
WC1X 8HB
Tel +44 20 8967 0007
  Website www.tnsglobal.com
  Founded 1965

About TNS

TNS is the world's largest custom research agency delivering actionable insights and research-based business advice to its clients so they can make more effective business decisions.  TNS offers comprehensive industry knowledge within the Consumer, Technology, Finance, Automotive and Political & Social sectors, supported by a unique product offering that stretches across the entire range of marketing and business issues, specialising in product development & innovation, brand & communication, stakeholder management, retail & shopper, and qualitative research. Delivering best-in-class service across more than 75 countries,
TNS is part of Kantar http://www.kantar.com/ , the world's largest research, insight and consultancy network.

What we do

We provide companies with market information, analysis, insight and consultancy to help them develop informed business strategies and improve communications and relationships with their customers and potential customers.

TNS works with companies on:
Innovation & product development

  • Idea generation
  • Product testing
  • Sales forecasting
  • Concept testing
  • Marketing mix optimisation


Primary business solutions: Matrix, eValuate, Value Manager, MicroTest Nouveau


Brand and Communication

  • Brand positioning
  • Advertising pre-testing
  • Brand tracking
  • Advertising tracking
  • Brand equity measurement
  • Brand portfolio management

Primary business solutions: Needscope, BPO, AdEval

Retail & Shopper

  • Path to purchase understanding
  • Retail choice
  • Shopper behaviour instore
  • Promotions
  • Packaging
  • In-store comms
  


Stakeholder management

  • Customer satisfaction/retention
  • Employee commitment
  • Internal service quality
  • Corporate reputation

Primary business solution: TRI*M

Industry expertise

TNS specialises in those fast-growing and established business or industry sectors that require a global presence or the transfer of highly developed expertise. We have specialist practices in the following areas:

Consumer

  • Is our largest industry sector, working with major blue-chip clients across the FMCG (CPG) industry manufacturers, brand owners and retailers.
  • Is TNS's largest sector, generating one third of our business. TNS Consumer works with all the top 10 global FMCG advertisers in the world


Technology

  • Supports the world's leading IT, telecoms and consumer electronics companies.
  • Has over 500 dedicated sector specialists based in 80 countries, making us the largest Technology research team in the world

Finance

  • Clients include retail and commercial banks, investment companies, payment organisations and insurers.
  • Works for 40 of the world's top 50 global financial institutions. 400+ professionals in 50 countries. 

Automotive

  • Meets the needs of major global automotive and tyre manufacturers, component suppliers, oil companies, repair specialists, parts distributors and dealerships.
  • Has an extensive network of 350 dedicated sector specialists in 50 countries worldwide.

Political and Social

  • Clients include public sector and government bodies, political parties, media, non-governmental organisations, major international and national institutions.
  • Has more than 400 dedicated researchers across 40+ countries. Leader in political and social research worldwide.