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Open World

Secretariat



 		Address121 Research
Mr Jozsi Toth
Jan Evertsenstraat 777
1061 XZ Amsterdam
Tel+ 31 653 247546
Email121research@kpnmail.nl
 Website http://www.open-world-network.com/
 Founded 2006
Open World consists of a dedicated network of research companies, each with highly experienced research professionals, in all of the major economic centres of the globe (including Leader in China, Shurs Inc in Japan, Brand Futurz in Nigeria and Inowa in Poland).

The partners within the Open World network are selected on the basis of proven quality, research experience, ability to design projects from clients' perspectives and an open mind to cross-cultural and cross-border perspectives.

We provide a systematic dual-approach to clients to enhance multi-country studies:
  • The "Tilt Cross Cultural Study" identifies the specific characteristics of each country surveyed and their impact on research findings. It acts as a forerunner to international studies, to provide a better understanding of results. The Tilt model becomes even more powerful when applied by Open World's qualitative researchers responsible for international studies. It is used to reconcile the findings from different countries into a "Simple International Qualitative Report" that is much more than the mere sum of its national building blocks.
  • The "Sectorial Expertise" ensures that when we conduct any international study we appoint the most appropriate expert with relevant experience in the network to manage the project.
The cooperation and consistency in working philosophy between the partners is maintained and strengthened by regular meetings, whereby we share our research knowledge and experience.
In addition, a number of our partners offer proprietary research tools, such as Scantest online product testing and forecasting, Perfumes and Food Standard Solutions tests and advertising evaluation combining semiotics and conjoint analysis.  Partners share these methods and expertise across the network, to benefit clients in all countries.
For more information on our added value approach to international research, please contact the secretariat or the individual partners detailed below:

OPEN WORLD ESOMAR Members:
France: Open Air Market ResearchTel: 33 1 43 43 94 91Frédéric MIEDZINSKI
Germany: CONCENTRA Marketing ResearchTel: 49 (0) 911 235 6780Erich VOGG
India: RNB ResearchTel: 91 11 2546 1415Pramod KUMAR
Italy: G&G AssociatedTel : 39 06 688  09 851Nicoletta GIACOMI
Korea: Research & ResearchTel: 82 2 3484 3011Kyu Hyung NO
Netherlands: 121researchTel: 31 (0)653 247 546Jozsi TOTH
Romania: Future MarketingTel: 40 21 231 7838Ciprian DUMITRU
Russia: Insight-MTel: 7 (499) 579 3333Ekaterina KUROCHKINA
Spain: APOLDATel: 34 93 238 54 30Jaume FERRAN
UK: Alchemy ResearchTel: 44 1924 382 863John SHEPHERD
USA: CRG Global IncTel: 1 386 677 5644Marianne O'NEIL