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The Nielsen Company

The Nielsen Company is a leading global information and measurement company that provides more than 20,000 clients around the world with a comprehensive understanding of consumers and consumer behaviour. Nielsen delivers media and marketing information, analytics and industry expertise about what consumers watch (consumer interaction with television, online and mobile) and what consumers buy (retail measurement, manufacturing and new product development and pricing) to clients.

Nielsen enjoys long-term client relationships across a multi-industry, global client base, including consumer packaged goods manufacturers, broadcast and cable television, advertising, online media, telecommunications, retail and automotive companies.  The average length of relationship with Nielsen's top 10 clients is more than 30 years.

With a presence in approximately 100 countries, including developing and emerging markets, Nielsen holds leading market positions in many of its services and geographies.

Nielsen continues to focus on innovation to measure new products, markets and forms of media. Investing in new methodologies and forging new alliances with some of the world's most innovative marketing, information, consulting and social media companies, Nielsen provides clients with solutions to identify the next frontier of profitable growth.

Latest paper collection:

• Latin America 2012 - Uncovering opportunities

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