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MASMI-BY established in 2003, is part of MASMI Research Group, which specialises in ad hoc consumer and B2B research across the whole of Europe, Central Asia, the Caucasus and the Middle East.

We are staffed with a youthful, client centric & highly talented team of researchers, led by seasoned consultants with extensive industry & category experience, coupled with an in-depth knowledge & appreciation of the local market & surrounding regions. We have particular expertise in the areas of FMCG, financial and telecommunications research.

MASMI-BY provides intelligent, creative solutions & decision support. We deliver sound business advice & actionable insights so that you can make the most of your research investment.

Our capabilities span a suite of advanced quantitative research solutions and analytical tools, and the latest thinking in delivering insightful qualitative research. MASMI also offers leading-edge online expertise and the latest technology platforms for community panels and web-listening through our affiliation with DigitalMR, a digital market research and web listening specialist agency.

This holistic competence and approach to client problem solving results in insights and guidance which goes beyond the delivery of conventional research.

Fresh thinking. Clear advice.


Commercial affiliations

  MASMI Research Group;DigitalMR

Research conducted in:

Research conducted in:
Regions: Countries:
  • Africa
  • Asia (Pacific)
  • Asia (Australasia)
  • Europe (Central/Eastern)
  • America (South)
  • Middle East
  • America (North)
  • Europe (Northern/Western)
  • Worldwide
  • Albania
  • Argentina
  • Armenia
  • Australia
  • Azerbaijan
  • Belarus
  • Belgium
  • Bosnia-Herzegovina
  • Brazil
  • Bulgaria
  • China
  • Croatia
  • Cyprus
  • Czech Republic
  • Denmark
  • Egypt
  • Estonia
  • Finland
  • France
  • Georgia
  • Germany
  • Greece
  • Hong Kong
  • Hungary
  • Ireland
  • Isle of Man
  • Israel
  • Italy
  • Japan
  • Kazakhstan
  • Kyrgyzstan
  • Latvia
  • Lebanon
  • Lithuania
  • Macedonia
  • Malaysia
  • Malta
  • Moldova, Republic of
  • Montenegro
  • Netherlands
  • Norway
  • Poland
  • Romania
  • Russian Federation
  • Saudi Arabia
  • Serbia
  • Slovakia
  • Slovenia
  • South Africa
  • Spain
  • Sweden
  • Switzerland
  • Turkey
  • Ukraine
  • United Arab Emirates
  • United Kingdom (GB)
  • United States (USA)
  • Uzbekistan
  • Venezuela

Specialised in = Specialisation

Scope of business:

Scope of business:
Market Sectors: Research Solutions: Research services:
Specialised in Financial Services
Specialised in Foods / Nutrition
Specialised in Public Sector / Government
Specialised in Telecommunications
Specialised in Tobacco / Cigarettes

Advertising / Public Relations
Catering / Hospitality
Cosmetics / Hygiene
Durables / Electrical Goods
Energy / Utilities
Fragrance Industry
Healthcare / Pharmaceutical
IT / Software / Hardware
Petrol / Oil / Gas
Retail / Wholesale
Travel / Tourism / Sport / Leisure
Specialised in Brand Research
Specialised in Concept Testing
Specialised in Customer Satisfaction Studies
Specialised in Product Testing
Specialised in Segmentation Research

Advertising Research
Children / Youth's Research
Consumer Research
Data mining
Employee Research
Ethnographic Research
Image Studies
International Studies
Media Testing
Audience Research
Product Research
Opinion Polling
Packaging / Design
Pricing Studies
Projective Techniques
Semiotic and Cultural Analysis
Statistic Analysis
Syndicated Research
Tracking Studies
Usage & Attitude Studies
Web Panel
Desk Research
Mystery shoppers
Focus groups
in-depth interviews
Online focus groups

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Partizanskij prospect 6a, 1007-1017
220033 Minsk
Phone: +375 17 298-33-34
Fax: +375 17 298-33-33

Key people
Ms. Tatiana Lisitskaya
Ms. Marina Efimenko

Tatiana Lisitskaya

Full Service Agency
Founded in: 2003
Employees: 31
Interviewers: 300
Turnover: Group >USD 27 Million