Opinion Window

Prague 4, Czech Republic

Jeremenkova 53
U Kublova 1
147 00 Prague 4
Czech Republic
Phone: +420-2-6121.0533
Fax: +420-2-6122.5307

We are experts in research into all aspects of innovation, branding, and market strategy, from consumer and market analysis to idea generation, concept development and concept testing, brand equity,…

Founded 1992

Company type:

  • Full Service Market Research Agency

Affiliation:
Research International

Professional Associations:

  • SIMAR

We are experts in research into all aspects of innovation, branding, and market strategy, from consumer and market analysis to idea generation, concept development and concept testing, brand equity, brand positioning, customer satisfaction and communications. We also have an extensive practice in the measurement of actual service delivery.

For more than 20 years, we help our clients understand their consumers so that they can create and grow brands, and solve business problems.

Research conducted in

Regions

  • Europe (Central/Eastern)

Countries

  • Czech Republic
  • Slovakia

Key people

Mr. Petr Hrala
Research Director
ESOMAR Member

Mr. Martin Jenca

Research Specializations

Market Sectors

  • Advertising / Public Relations
  • Agriculture
  • Automotive
  • Apparel / Clothing
  • Beverages
  • Confectionery
  • Consumer Services
  • Cosmetics / Hygiene
  • Affluent
  • Mature / Seniors
  • Mothers
  • Parents
  • Teenagers / Youth
  • Durables / Electrical Goods
  • Detergents
  • Education
  • Electronics
  • Energy / Utilities
  • Fashion Industry
  • Financial Services
  • Fragrance Industry
  • Foods / Nutrition
  • Healthcare / Pharmaceutical
  • IT / Software / Hardware
  • Logistic / Mail / Transportation
  • New Products
  • Pet Owners / Foods / Supplies
  • Petrol / Oil / Gas
  • Public Sector / Government
  • Drug Stores / Pharmacies
  • Fast Food Industry
  • Mass Merchandisers
  • Restaurants / Food Service
  • Supermarkets
  • Service Industries
  • Telecommunications
  • Textile / Fashion / Clothing
  • Tobacco / Cigarettes
  • Toys / Games
  • Travel / Tourism / Sport / Leisure

Research Solutions

  • Brand Research
  • Consumer Research
  • International Studies
  • Usage & Attitude Studies
  • Business-to-business
  • Children / Youth's Research
  • Concept Testing
  • Customer Satisfaction Studies
  • Ethnographic Research
  • Image Studies
  • Product Testing
  • Omnibus
  • Opinion Polling
  • Packaging / Design
  • Pricing Studies
  • Projective Techniques
  • Segmentation Research
  • Semiotic and Cultural Analysis
  • Senior Citizen / Mid-life
  • Statistic Analysis
  • Tracking Studies

Research Services

  • Data Analysis
  • Segmentation Analysis
  • Statistical Analysis
  • Advertising / Communication
  • Business-to-Business Research
  • International Research
  • Marketing Research
  • New Product Research
  • Social / Cultural Research
  • Desk Research
  • Omnibus Surveys
  • PAPI
  • CAPI
  • CATI
  • Online
  • Mystery shoppers
  • Focus groups
  • in-depth interviews
  • Online focus groups
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