Metron Analysis S.A.

Athens, Greece

6 Sinopis Str.
Abelokipi
115 27 Athens
Greece
Phone: +30-210-745.1800
Fax: +30-210-745.1888

Metron Analysis SA is one of the leading independent market research and opionion polls agencies in Greece. The company undertakes national and regional large-scale B2B or B2C projects employing all…

Founded 1996
Employees 25
Turnover EUR 1.800.000
Interviewers 250

Company type:

  • Full Service Market Research Agency

Affiliation:
3D Marketing Research

Professional Associations:

  • WAPOR
  • Association of Greek Market and Opinion Research Companies, HICS

Metron Analysis SA is one of the leading independent market research and opionion polls agencies in Greece. The company undertakes national and regional large-scale B2B or B2C projects employing all available research methods.

Metron Analysis services fall within the following areas:
- Metron Medica, a portfolio of services addressing the medical/pharma fields including concept tests, U&A, branding and corporate strategy research, medical studies and biostatistical services
- Metron Motor, a range of services dedicated to the automotive, transportation and after market sectors including customer experience metrics, pricing studies and branding research, sponsorship research, road side surveys and advertising tests.
- MotherBus, the largest research source in the country regarding attitudinal and behavioral patterns of mothers of children 0-12 y.o.
- Metron Casa, specialized syndicated and ad-hoc research in home equipment markets studying more than 150 national and international brands per year
- Metron Forum, the largest syndicated tracking survey in the country covering the current political and social agenda
- Media Monitoring, content analysis services in the fields of business and sponsorship exposure and socio-political issues
- Ad-hoc marketing research in the sectors of leisure, media, sports, other services, retail and fmcgs
- Ad-hoc opinion polling services regarding national or local socio-economic issues, local administration, voting behavior and candidates’ awareness, favorability & image modeling
- Other services, such as statistical analysis and management projects, employees research, recruitment and fieldwork services

Clientele includes international companies, national industry, retail or services companies of all sizes, academic institutes, international research agencies, parties and political persons, universities, sport clubs, ministries, associations, public figures and local administration bodies.

Research conducted in

Regions

  • Europe (Central/Eastern)

Countries

  • Greece

Key people

Mr. Stratos Fanaras
Managing Director
ESOMAR Member

Mrs. Angela Stathopoulou
Partner- Research Director
ESOMAR Member

Mr. Dimitris Boulamatsis

Research Specializations

Market Sectors

  • Automotive
  • Cosmetics / Hygiene
  • Durables / Electrical Goods
  • Healthcare / Pharmaceutical
  • Political Polling / Planning
  • Advertising / Public Relations
  • Agriculture
  • Apparel / Clothing
  • Beverages
  • Casinos/Gambling
  • Confectionery
  • Consultancy
  • Affluent
  • Children
  • College / University Students
  • Mothers
  • Parents
  • Detergents
  • Education
  • Electronics
  • Entertainment Industry
  • Movie / Film / TV Previews
  • Music Tests
  • Energy / Utilities
  • Exercise & Fitness
  • Financial Services
  • Fragrance Industry
  • Foods / Nutrition
  • IT / Software / Hardware
  • Logistic / Mail / Transportation
  • Cable / Satellite TV
  • Internet / Online
  • Print Publications
  • Radio
  • Television
  • New Products
  • Petrol / Oil / Gas
  • Public Sector / Government
  • Publishing
  • Drug Stores / Pharmacies
  • Restaurants / Food Service
  • Supermarkets
  • Telecommunications
  • Textile / Fashion / Clothing
  • Tobacco / Cigarettes
  • Toys / Games
  • Travel / Tourism / Sport / Leisure

Research Solutions

  • Customer Satisfaction Studies
  • Opinion Polling
  • Political Polling
  • Tracking Studies
  • Usage & Attitude Studies
  • Advertising Tracking
  • Copy Testing
  • Brand Research
  • Business-to-business
  • Children / Youth's Research
  • Concept / Positioning Development
  • Concept Testing
  • Consumer Research
  • Corporate Image Research
  • Demographic Research
  • Employee Research
  • Ethnographic Research
  • Image Studies
  • International Studies
  • Audience Research
  • Internet / Online
  • Print Publications
  • Radio
  • Television
  • Mystery Shopping
  • Car Clinics
  • Product Testing
  • Omnibus
  • Packaging / Design
  • Pricing Studies
  • Projective Techniques
  • Public Opinion
  • Controlled Store Tests
  • Exit Interviews
  • Store Audits
  • Reputation Research
  • Segmentation Research
  • Semiotic and Cultural Analysis
  • Shopper Insights
  • Statistic Analysis
  • Social Research
  • Syndicated Research
  • Website Usability

Research Services

  • Data Analysis
  • Segmentation Analysis
  • Statistical Analysis
  • Advertising / Communication
  • Business-to-Business Research
  • Marketing Research
  • New Product Research
  • Political Research
  • Social / Cultural Research
  • Pre-Recruiting
  • Field Audits
  • Field Department - Independent
  • Data Collection Management
  • Database Development
  • Foreign Language Translation
  • Desk Research
  • Omnibus Surveys
  • Questionnaires
  • Sampling
  • Semiotics Research and Analysis
  • PAPI
  • CAPI
  • CATI
  • Mail
  • Online
  • Mystery shoppers
  • Focus groups
  • in-depth interviews
  • Recruiting
  • Online focus groups
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