The Hellenic Research House

Athens, Greece

42-44, Antinoros Str
16121 Athens
Greece
Phone: +30-210-745.5900
Fax: +30-210-748.8713

HRH is a full service research institute providing service to the Industrial, Commercial, Media, Banking and Government sectors, with the overall objective of optimising marketing decisions through…

Founded 1992
Employees 12
Interviewers 150

Company type:

  • Full Service Market Research Agency

Affiliation:
GMI (Global Market Insite Inc, USA)

Professional Associations:

  • Association of Greek Market and Opinion Companies

Certification:
ISO 9001:2000; SpA(IQNet member); D&B D-U-N-S

HRH is a full service research institute providing service to the Industrial, Commercial, Media, Banking and Government sectors, with the overall objective of optimising marketing decisions through quality of research design, execution and interpretation. Statistical techniques and analysis, using SAS System and GMI?s platform (NET-CATI, NET-CAPI, CAWI), enrich the research findings and interpretation with bi-variate and multivariate methods.

Qualitative Research includes: focus groups and in-depth interviews, conducted by experienced moderators using advanced and up-to-date qualitative techniques. Focus groups are carried out in our offices, which are fully equipped, including viewing facilities.

Quantitative research includes surveys that are carried out using all data collection methodologies:
- Door-to-door (national interviewing force)
- Telephone (in-house CATI)
- Postal
- Hall tests
- Business-to-Business
- Mystery visits
- Observational Research
- Internet Research (recruiting and maintaining panel of respondents, administration of questionnaire, data collection and analysis in real time through web).

Research conducted in

Regions

  • Europe (Central/Eastern)

Countries

  • Cyprus
  • Greece

Key people

Mrs. Hellas-Maria Saltavarea
Managing partner
ESOMAR Member

Mrs. Hellas Maria Saltavarea

Mrs. Teta Rekka

Mrs. Angeliki Manousi

Mr. Kostas Larentzakis

Research Specializations

Market Sectors

  • Agriculture
  • Healthcare / Pharmaceutical
  • Retail / Wholesale
  • Telecommunications
  • Advertising / Public Relations
  • Automotive
  • Beverages
  • Catering / Hospitality
  • Confectionery
  • Consultancy
  • Cosmetics / Hygiene
  • Durables / Electrical Goods
  • Detergents
  • Energy / Utilities
  • Financial Services
  • Fragrance Industry
  • Foods / Nutrition
  • IT / Software / Hardware
  • Legal / Lawyers
  • Logistic / Mail / Transportation
  • Media
  • Petrol / Oil / Gas
  • Public Sector / Government
  • Textile / Fashion / Clothing
  • Tobacco / Cigarettes
  • Toys / Games
  • Travel / Tourism / Sport / Leisure

Research Solutions

  • Concept Testing
  • Customer Satisfaction Studies
  • Product Testing
  • Tracking Studies
  • Web Panel
  • Advertising Research
  • Brand Research
  • Business-to-business
  • Children / Youth's Research
  • Consumer Research
  • Data mining
  • Demographic Research
  • Employee Research
  • Ethnographic Research
  • Image Studies
  • International Studies
  • Media Testing
  • Audience Research
  • Product Research
  • Omnibus
  • Opinion Polling
  • Packaging / Design
  • Panels
  • Pricing Studies
  • Projective Techniques
  • Scenario Planning
  • Segmentation Research
  • Semiotic and Cultural Analysis
  • Senior Citizen / Mid-life
  • Statistic Analysis
  • Usage & Attitude Studies

Research Services

  • Desk Research
  • PAPI
  • CAPI
  • CATI
  • Mail
  • Online
  • Mystery shoppers
  • Focus groups
  • in-depth interviews
  • Recruiting
  • Online focus groups
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