MMR - Market and Media Research Ltd

Reykjavík, Iceland

Ármúla 32
108 Reykjavík
Iceland
Phone: 354 578 5600
Fax: 354 578 5619

MMR is a strategic market research agency specialising in advanced market research modelling.

Specialist knowledge (qualitative and quantitative):
- Advertising Research
- Brand Equity…

Founded 2006
Employees 4
Turnover ISK 100.000.000
Interviewers 30

Company type:

  • Full Service Market Research Agency

MMR is a strategic market research agency specialising in advanced market research modelling.

Specialist knowledge (qualitative and quantitative):
- Advertising Research
- Brand Equity Modelling
- Conjoint Analysis
- Decision Modelling
- Eye Tracking and usability testing
- Market Segmentation
- Pricing Research
- Multi-level modelling in branding and organizational contexts
- In depth qualitative research and analysis methods

Primary data collection methods:
- In depth interviewing
- Discussion groups
- Large Internet Panel (nationally representative)
- Panel research
- CATI
- CAPI

Key quantitative analysis tools:
- Clustering (k-means, hierarchical & simultaneous)
- Conjoint analysis
- Correspondence analysis
- Decision trees (CHAID)
- Discriminant analysis
- Factor analysis
- Latent class analysis
- Latent trait analysis
- Log linear analysis
- Multidimensional scaling
- Multilevel Modelling
- Principal components analysis
- Regression models

Research conducted in

Regions

  • Europe (Northern/Western)

Countries

  • Iceland

Key people

Mr. Olafur Gylfason
Managing Director
ESOMAR Member

Mr. Olafur Thor Gylfason

Research Specializations

Market Sectors

  • Advertising / Public Relations
  • Consultancy
  • Financial Services
  • Logistic / Mail / Transportation
  • Telecommunications
  • Automotive
  • Beverages
  • Cosmetics / Hygiene
  • Durables / Electrical Goods
  • Detergents
  • Foods / Nutrition
  • IT / Software / Hardware
  • Media
  • Retail / Wholesale

Research Solutions

  • Advertising Research
  • Brand Research
  • Concept Testing
  • Panels
  • Pricing Studies
  • Business-to-business
  • Consumer Research
  • Data mining
  • Demographic Research
  • Employee Research
  • Image Studies
  • Media Testing
  • Product Research
  • Product Testing
  • Packaging / Design
  • Projective Techniques
  • Store Audits
  • Segmentation Research
  • Statistic Analysis
  • Tracking Studies
  • Usage & Attitude Studies
  • Web Panel

Research Services

  • Desk Research
  • PAPI
  • CAPI
  • CATI
  • Mail
  • Online
  • Focus groups
  • in-depth interviews
  • Recruiting
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