MMR - Market and Media Research Ltd

Reykjavík, Iceland

Ármúla 32
108 Reykjavík
Iceland
Phone: 354 578 5600
Fax: 354 578 5619

MMR is a strategic market research agency specialising in advanced market research modelling.

Specialist knowledge (qualitative and quantitative):
- Advertising Research
- Brand Equity…

Founded 2006
Employees 4
Turnover ISK 100.000.000
Interviewers 30

Company type:

  • Full Service Market Research Agency

MMR is a strategic market research agency specialising in advanced market research modelling.

Specialist knowledge (qualitative and quantitative):
- Advertising Research
- Brand Equity Modelling
- Conjoint Analysis
- Decision Modelling
- Eye Tracking and usability testing
- Market Segmentation
- Pricing Research
- Multi-level modelling in branding and organizational contexts
- In depth qualitative research and analysis methods

Primary data collection methods:
- In depth interviewing
- Discussion groups
- Large Internet Panel (nationally representative)
- Panel research
- CATI
- CAPI

Key quantitative analysis tools:
- Clustering (k-means, hierarchical & simultaneous)
- Conjoint analysis
- Correspondence analysis
- Decision trees (CHAID)
- Discriminant analysis
- Factor analysis
- Latent class analysis
- Latent trait analysis
- Log linear analysis
- Multidimensional scaling
- Multilevel Modelling
- Principal components analysis
- Regression models

Research conducted in

Regions

  • Europe (Northern/Western)

Countries

  • Iceland

Key people

Mr. Olafur Gylfason
Managing Director
ESOMAR Member

Mr. Olafur Thor Gylfason

Research Specializations

Market Sectors

  • Advertising / Public Relations
  • Consultancy
  • Financial Services
  • Logistic / Mail / Transportation
  • Telecommunications

Research Solutions

  • Advertising Research - General
  • Brand Research
  • Concept Testing
  • Product / Sensory Testing
  • Pricing Studies

Research Services

  • Statistical Analysis
  • Desk Research
  • Panels - General
  • Focus groups
  • In-depth interviews
Share this company: Share on G+ Share on LinkedIn Share on Facebook Share on Twitter