ESOMAR Directory of Research

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Ipsos Lebanon

Ipsos offers a large variety of marketing, advertising, media, opinion and customer satisfaction research, using a full range of interviewing techniques (Face to Face, Telephone, Central Location, online), the most up to date data collection systems (CAPI, CATI, PAPI, CAWI) and analysis software to deliver more comprehensive and cost effective data.

Ipsos Lebanon major services:
- Ipsos ASI: Advertising Research: Pre and Post- testing, Tracking and Brand Equity Research
- Ipsos Marketing: Quantitative and Qualitative Research, Opinion and Social Research, Geomarketing Research and Healthcare Research
- Ipsos Loyalty: Quality and Customer Satisfaction Research: CSM, ERM and CRM studies
- Ipsos MediaCT: Media Research, Media and BTL Monitoring

Commercial affiliations

  Ipsos Stat (Paris); Ipsos S.A.

Professional Associations   

  International Advertising Association (IAA)

Research conducted in:

Research conducted in:
Regions: Countries:
  • Africa
  • Middle East
  • Algeria
  • Bahrain
  • Egypt
  • Iran, Islamic Republic of
  • Iraq
  • Jordan
  • Kuwait
  • Lebanon
  • Libya
  • Morocco
  • Pakistan
  • Qatar
  • Saudi Arabia
  • Syrian Arab Republic
  • Tunisia
  • United Arab Emirates
  • Yemen

Specialised in = Specialisation

Scope of business:

Scope of business:
Market Sectors: Research Solutions: Research services:
Specialised in Advertising / Public Relations
Specialised in Financial Services
Specialised in Healthcare / Pharmaceutical
Specialised in Telecommunications

Specialised in Consumer Research
Specialised in Customer Satisfaction Studies
Specialised in Audience Research
Specialised in Usage & Attitude Studies

Brand Research
Children / Youth's Research
Concept Testing
Data mining
Employee Research
Image Studies
Product Testing
Opinion Polling
Packaging / Design
Pricing Studies
Projective Techniques
Segmentation Research
Statistic Analysis
Tracking Studies
Desk Research
Mystery shoppers
Focus groups
in-depth interviews

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Ipsos Bldg.
55103 Beirut
Phone: +961-1-494.136
Fax: +961-1-502.643

Key people
Mr. Edouard Monin
Mr. François Maresquier
Mr. Elie Aoun
Mr. Bassam Assaad
Mr. Rahif Kayal

Rahif Kayal
Joseph Habre

Full Service Agency
Founded in: 1988
Employees: 162
Interviewers: 300