ESOMAR Directory of Research

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Ipsos Lebanon

Ipsos offers variety of marketing, advertising, media, opinion and customer satisfaction research. The interviewing techniques used by Ipsos in Lebanon, range from face to face, telephone, central location, to online. This is in addition to the most up to date data collection systems (CAPI, CATI, PAPI, CAWI) and analysis software to deliver more comprehensive and cost effective data.

Ipsos Lebanon’s major services are:
- Ipsos Marketing: Quantitative and Qualitative Research, Opinion and Social Research, Geomarketing Research and Healthcare Research
- Ipsos Operations : Collecting, processing & supplying data
- Ipsos Loyalty: Quality and Customer Satisfaction Research: CSM, ERM and CRM studies
- Ipsos Connect: Brand Communication, Advertising and Media

Commercial affiliations

  Ipsos Stat (Paris); Ipsos S.A.

Professional Associations   

  International Advertising Association (IAA)

Research conducted in:

Research conducted in:
Regions: Countries:
  • Africa
  • Middle East
  • Algeria
  • Bahrain
  • Egypt
  • Iran, Islamic Republic of
  • Iraq
  • Jordan
  • Kuwait
  • Lebanon
  • Libya
  • Morocco
  • Pakistan
  • Qatar
  • Saudi Arabia
  • Syrian Arab Republic
  • Tunisia
  • United Arab Emirates
  • Yemen

Specialised in = Specialisation

Scope of business:

Scope of business:
Market Sectors: Research Solutions: Research services:
Specialised in Advertising / Public Relations
Specialised in Financial Services
Specialised in Healthcare / Pharmaceutical
Specialised in Telecommunications

Specialised in Consumer Research
Specialised in Customer Satisfaction Studies
Specialised in Audience Research
Specialised in Usage & Attitude Studies

Brand Research
Children / Youth's Research
Concept Testing
Data mining
Employee Research
Image Studies
Product Testing
Opinion Polling
Packaging / Design
Pricing Studies
Projective Techniques
Segmentation Research
Statistic Analysis
Tracking Studies
Desk Research
Mystery shoppers
Focus groups
in-depth interviews

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Ipsos Bldg.
55103 Beirut
Phone: +961-1-494.136
Fax: +961-1-502.643

Key people
Mr. Edouard Monin
Mr. François Maresquier
Mr. Elie Aoun
Mr. Bassam Assaad
Mr. Rahif Kayal

Rahif Kayal
Joseph Habre

Full Service Agency
Founded in: 1988
Employees: 162
Interviewers: 300